Prada Mode is a travelling private club that provides members a unique experience with a focus on contemporary culture. Imagined as a place that augments and extends significant global cultural gatherings at diverse locations worldwide, Prada Mode offers exclusive access to unique programs and content that complement the themes and subjects of the host event.
On August 31st and September 1st, 2020, Prada Mode Shanghai took over Prada Rong Zhai, the historic residence in the heart of the city. Renowned director, producer, and writer Jia Zhang-Ke has transformed the space into MIÀN, a site-specific intervention inspired by the director’s cinematic work. The Shanghai edition’s daily program was presented in the format of a live online club, through Wechat mini program. The 2-day live streaming provided a unique digital journey for the participating users through 3 channels entitled “Chī Miàn/Noodle Eating”, “Bǐao Miàn/Surface” and “Huì Miàn/Meeting”.
On January 19th and January 20th, 2020, Prada Mode Paris occupied Maxim’s, the legendary 1893 Belle Époque restaurant. The iconic location has been transformed by AI researcher and professor Kate Crawford and artist and researcher Trevor Paglen into an installation titled “Making Faces”, which includes art projects focusing on data gathering, surveillance and facial recognition.
Prada Mode London occupied 180 The Strand, the iconic Brutalist building in the heart of the city, on October 2nd and 3rd, 2019. Scheduled events include the new chapter of “Black Image Corporation” presented by artist Theaster Gates and “Collective Intimacy”, the unique live programme of performances and talks in collaboration with The Vinyl Factory and The Showroom, dedicated to the Afro-American culture.
On the occasion of Hong Kong Art Basel, on March 27th and 28th, 2019, Prada Mode took place at the third floor of Barrack Block of Tai Kwun, features special events include a special set-up of the ”Prada Invites” project and ”Dolls’ House”, an installation by photographer Jamie Diamond, as well as conversations on the themes of architecture and contemporary art.
The inaugural iteration of the project Prada Mode Miami, was held at Freehand Miami from December 4th to 6th, 2018, and served as both an exclusive destination and a discreet, elegant retreat from the daily clamor of high intensity cultural engagements during Art Basel Miami. A site-specific intervention by artist Theaster Gates was present throughout the club, as well as cultural conversations in collaboration with the magazine Document Journal.