Milan, 7^th January 2026 – A perspective on Prada. Re-considering the Spring/Summer 2026 Prada collections by Miuccia Prada and Raf Simons, Prada’s campaign continues to investigate the very nature of advertising itself, by at once reimagining both the actuality and meaning of the campaign image, the medium and the message.
American artist Anne Collier's intervention renders the Prada Spring/Summer 2026 campaign as a physical, material object, one to be held, and felt. In each still-life composition, outside hands hold aloft specially-shot imagery of the collection, photographed by Oliver Hadlee Pearch. Like an additional observer, or a reflection of ourselves as onlookers, these images are observed admired, perhaps desired – examining the mechanism of advertising as a medium. In a play on perspective and re-framing, within these lovingly-held photographs Prada pieces are worn by a cast of actors and personalities: the actors Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan and Hunter Schafer, the musician John Glacier, and the model Liu Wen. This Spring/Summer 2026 Prada campaign is both a celebration of fashion imagery, and a liberation from it – an outside consideration of fashion framed through fine art, a distinct viewpoint, a search for objectivity. Meanwhile, the exchange between Prada and the work of contemporary artists reflects both a long-held interest and respect between each sphere of creation, and the brand’s deep-rooted and ongoing interrelationships with a broader panorama of global culture.