Leading group in the luxury industry, Prada Group is an experimental workshop of ideas.
Unfettered by preconceived style codes, the creations of the Group’s brands - Prada, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi - represent the answer to the exploration of society, at the same time, serving as precursors and pioneers of ever-changing scenarios.
Stories of creativity, passion and commitment, preservation and promotion of culture, valorisation of the territory; projects that narrate the Prada Group through new perspectives.
For over a century, the values of passion, quality and attention towards details have been the driving force of every activity of the Group and have been preserved and handed down to future generations, day after day. A relentless quest for excellence, where the human factor is a vital element.
The facilities cherish the industriousness of the Group; the architecture of the factories embodies the desire to integrate project and nature; stores are the highest expression of the identity of the brands and of the incessant research of innovative solutions
A conference organized by the Prada Group in partnership with Yale School of Management and Politecnico di Milano School of Management to explore new possible connections between creativity, sustainability and innovation.
Live from December 19th, the Prada new e-commerce platform in China it is available on prada.com https://www.prada.com/cn/zh.html.
The highly customized and localized e-commerce Chinese platform is a major step forward in Prada’s digital strategy.
On 5 December 2017, on the occasion of Art Basel Miami Beach, Prada will be inaugurating a new shop in the heart of Miami’s Design District, revealing a new visual identity.