Miu Miu SS19 fashion show
A leading player in the luxury industry, Prada Group is an experimental workshop of ideas.
Unfettered by preconceived style codes, the creations of the Group’s brands - Prada, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi - represent the answer to the exploration of society, at the same time, serving as precursors and pioneers of ever-changing scenarios.
Stories of creativity, passion and commitment, preservation and promotion of culture, valorisation of the territory; projects that narrate the Prada Group through new perspectives.
Contaminations, transformations and new creations: the sites selected by the Prada Group represent an example of a corporate philosophy that perceives the workplace as a space where history, culture, nature and respect for people combine generating architectural solution with a strong identity.
The values of passion, quality and attention towards details have been the driving force of every activity and are are echoed in its external relations. The quest for excellence, where human factor is a vital element, has inspired the choices and initiatives of the Prada Group.
Curiosity, passions, intuitions: Prada Group’s special projects represent one of the preferred expressive languages to depict its universe, conveying its values and its vision in a relentless involvement of unique talents and experiences.
The Prada Group explores apparently distant universes going beyond ordinary pathway, consistently with its natural attitude. Among the most significant examples: Fondazione Prada, Luna Rossa and the collaboration with FAI - Fondo Ambiente Italiano.
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