HIGHLIGHTS
Purpose and Values
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Versace S/S 2026 fashion show
Founded by Gianni Versace in 1978, Versace is built on the principle of freedom - empowering fearless self-expression through every touchpoint, from fashion, interiors, fragrance, hospitality and more. Its fierce spirit of independence and progressivism fuels its relationships with the world’s most influential figures, positioning Versace at the heart of pop culture.
Versace S/S 2026 fashion show
BRAND IDENTITY
Where classicism meets rebellion
Versace embraces a life without inhibition or prejudice. It accepts deeply human truths and contradictions: a desire for classicism and innovative craftsmanship, strength and sensuality, quietude yet maximum volume.
A Mediterranean vision of luxury
Versace represents Italian style, deeply rooted in Mediterranean culture, expressed in every aspect of daily life. At the heart of its vision is a constant pursuit of quality.
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