HIGHLIGHTS
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October 2020
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Prada and UNESCO to partner on ocean sustainability education programme An international campaign to raise awareness among younger generations
Prada and UNESCO’s Intergovernmental Oceanographic Commission present an educational programme dedicated to sustainability and circular economy for a network of secondary schools around the world. The project – which follows the launch of the PRADA RE-NYLON capsule collection - underscores the Prada Group's commitment to sustainable choices and the ocean impact on our future.
THE GOAL
Educate and raise awareness among the new generation about adopting more responsible and mindful behaviour towards the ocean and its resources, promoting an attitude of sustainable consumption in line with the United Nations 2030 Agenda and its 17 Sustainable Development Goals (SDGs).
“For the Prada Group, the promotion of culture and education is an integral part of the sustainability strategy. The collaboration with UNESCO embraces this path and translates it into a direct channel of communication with students around the world. We are proud to see the creation of an ocean awareness project from what was initially a product innovation and sustainable materials initiative.”
Lorenzo Bertelli, Prada Group Head of Marketing and Head of CSR Prada S.p.A
The project explores our understanding of the ocean and its importance, theproblem of marine pollution, particularly with regards to plastics, and the fashion sector’s commitment to sustainable production to help protect the seas.
THE MEANING OF THE SEA BEYOND PROJECT
“The global scale of the problems facing the ocean means that no single country or organization can fix them all. We need partnerships across science, decision-makers and the private sector to create a sustainable ocean economy that uses the ocean but also preserves and cherishes it. Together with the Prada Group, we hope to mobilize students from around the world around these ideas, transforming their energy and creativity into a vector towards a more ocean-literate society.”
Vladimir Ryabinin, Executive Secretary of the Intergovernmental Oceanographic Commission e Assistant Director General di UNESCO
PRADA GROUP SIGNS THE MANIFESTO OF THE DECADE OF THE SEA IN ITALY
The United Nations declared 2021-2030 the “Decade of Ocean Science for Sustainable Development”: ten years dedicated to the ocean and the protection of the sea and its health.
The goal is to build a common research and technological innovation programme to commit the scientific community, governments, the private sector and civil society to preserve a clean and healthy ocean.
Ten years will be dedicated to understanding the vital importance of the sea for our Planet, to build an Ocean Generation fully aware of its value.
On December 16, 2020, the UNESCO Intergovernmental Oceanographic Commission launched the Manifesto of the Decade of the Sea in Italy, inspired by the word Ocean. The Prada Group, already committed to the education of future generations - having developed the Sea Beyond project in collaboration with IOC-UNESCO and UNESCO Regional Bureau for Science and Culture in Europe - has decided to support the initiative, becoming one of the first signatories of the Manifesto and it confirms its commitment to create an Ocean Generation aware of the value of the sea for our future and the future of the planet.
DISCOVER MORE ABOUT THE PROJECT
