HIGHLIGHTS
Purpose and Values
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Miu Miu is the most unrestrained portrayal of Miuccia Prada’s creativity. Intentionally far from traditional aesthetic imagery, the brand conveys the essence of an emancipated and conscious woman. Miu Miu’s strength fluctuates between naïf spirit and iridescent subversion and it illustrates the most rebellious and seductive core of contemporary femininity.
Miu Miu F/W 2025 fashion show
BRAND IDENTITY
Outpost for the most refined femininity
Miu Miu was born in 1993 from the independent and unconventional spirit of Miuccia Prada. An outpost for the most refined femininity, a tangible expression of the energy conveyed by women’s natural contradictions and provocative personalities to contemporary society.
Way to experimentation
Miu Miu is a workshop of new design expressions that play with the kaleidoscopic nature of fashion, where experimentation is the expressive playground for spontaneous creativity.
Sensual and intellectual
By transforming fashion into a mental state and by utilizing change as the key element to build the world, Miu Miu achieves a characterful result boasting sensual as well as intellectual flair.
A boundless creativity
Charming and unruly, the brand combines a naïf and sophisticatedly raw elegance with a maverick and carefree soul. The immediate and ever-evolving expressive language of Miu Miu narrates an individual and conscious femininity that allows room for boundless creativity.
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