A leading player in the luxury industry, Prada Group is an experimental workshop of ideas.
Unfettered by preconceived style codes, the creations of the Group’s brands - Prada, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi - represent the answer to the exploration of society, at the same time, serving as precursors and pioneers of ever-changing scenarios.
A perspective that places at the heart of its inspiring and operative principles basic values as uncompromised quality, valorisation of labour and freedom of creative expression.
Through her unconventional observation of society and her maverick ideas, Miuccia Prada defines a product culture based on a creativity that is in a constant state of evolution. A free unconstrained process that enhances the DNA of each brand ensuring uniqueness and exclusivity.
The constant quest for excellence materializes in a careful selection process of top quality raw materials and suppliers, who would ensure the highest standards of technical reliability and complete adherence to Prada Group’s Code of Ethics.
Patrizio Bertelli’s innovative approach led the Prada Group to internalise the strategic production stages in order to acquire and preserve the excellence of the manufacturing know-how and develop industrial processes. The Group also relies on a network of external suppliers, mostly craftsman’s laboratories, with whom it builds long-lasting collaborations.
The Group is present in over 70 countries, through a distribution network comprising directly owned stores, e-stores for each brand, a selection of large luxury department stores, independent retailers and the most important e-tailers. These are places for continuous experimentation that offer customers always-new experiences.
In order to ensure top manufacturing quality, the Prada Group has developed license agreements with partners that are leaders in their respective sector and are able to translate and apply the brands’ creative identity to specific products.
Luxottica for Prada and Miu Miu eyewear; Puig for Prada’s fragrances and Coty for Miu Miu’s perfumes.