Since the beginning of the 2000s, Prada Academy is an online and offline environment in which knowledge, skills, techniques, practices and innovative ideas are shared and developed to enhance talents and ensure the Group’s future growth.

Prada Group has therefore designed training courses for its employees, creating over time an internal Academy structured in traditional courses, on-the-job training and online training for the development of skills and for the intergenerational transmission of the same, which has always been Prada’s strategic focus.

The Prada Academy seeks to ensure the development of the ‘human value’ and to convey professional expertise with projects, tools and training modalities diversified for three macro areas: Industrial Academy, Learning and Development Academy and Stores Academy.



Educational paths related to industrial production take place at the Industrial Academy through courses dedicated to acquisition of footwear, leather goods and clothing manufacturing knowhow.

In the Prada world, the Industrial Academy is a strong reality that fully supports the Group's production strategy. The Group’s strategy has the main goal to protect and preserve the wealth of knowledge and expertise that characterize the industry, passing them on to young artisans -mainly aged 18 to 25 - in order to introduce them to such professions that are crucial for the industry of luxury and strategic for the Italian economy.

Each path includes theoretical training (raw materials, manufacturing processes and techniques, such as technology, information technology and English language) as well as a practice applied on the field through activities hosted by the Group and its suppliers, so that the participants can learn how to work at the highest quality standards.


Professional training dedicated to the members of the Group’s corporate area is centered on courses geared towards the enhancement of relational and behavioural skills aimed to achieve a more effective management of operational complexities.

Besides traditional theoretical training, every employee can access a digital platform that allows continuous training and development, through online courses, multimedia libraries, tutorials, blogs, online communities. This tool provides every single employee with an easy and ‘on demand’ access to educational material.

Furthermore, within the program for the integration of new company’s employees in the Corporate and Manufacturing areas in Italy, the Prada Group organizes ad hoc paths in which classroom time organized by company Directors themselves– to know the history, the culture and the main company’s processes - alternate with visits to the industrial sites, the so-called On-Boarding experience.


In addition to the daily support of experienced personnel, the activities conceived for the retail staff include Prada Academy training courses aimed to consolidate managerial and professional skills, knowledge of the product and customer service.

A particular focus is put on the adoption of new ways of communication and relations with costumers, resulted from recent investments in digital technology that involved the entire retail network of the Group and allowing the sales staff the instant access to a wide range of useful information and materials, thus improving the capacity to offer an increasingly exclusive experience for costumers - increasingly interested in knowing the brand purpose as well as the product – and in line with the brand identity.

The educational approach has been re-defined in engaging multi-channel narratives (e-learning, gaming apps, workshops, etc.) able to adapt to the new learning and interaction needs of store staff, thus encouraging their engagement and sense of belonging to the Group.