PRADA GROUP MAKING OF
Prada Re-Edition 1995
“The human factor is as much an essential asset as training and research. You must have good judgment but you also have to be extremely responsive. You must be ready to react in critical situations, without losing sight of the final goal: victory…but not only victory…”
After success in Auckland in 2021, Luna Rossa is once again taking up the challenge in the 37th edition of the America’s Cup, the oldest trophy in international sports and the pinnacle of sailing.
Following an intensive selection process, the America’s Cup returns to Europe: Barcelona has been chosen as the host city for the 37th edition, which will be held between September and October 2024. Spain will play host to the America’s Cup for the third time in its 173 years of history. This edition too will see the AC75 class racing monohulls, which were the stars in the waters off Auckland, compete.
In 2017, twenty years after the launch of the Luna Rossa project, Prada increased its commitment in the world of sailing as the Naming and Presenting Sponsor of the 36th America’s Cup. Since the last edition, with another major Italian world-class industrial group joining as co-title Sponsor, the team is now known as “Luna Rossa Prada Pirelli”.
Beating the English INEOS Team UK by a score of 7-1, Luna Rossa Prada Pirelli won the PRADA Cup on February 21, 2021, thereby becoming the Challenger team of the Defender, Emirates Team New Zealand, in the 36th America’s Cup.
Receiving the trophy, produced by the finest Florentine master silversmiths from a design by Mark Newson, were Max Sirena and the two helmsmen Francesco Bruni and Jimmy Spithill, together with the crew and President of the Circolo della Vela Sicilia Yacht Club represented by Luna Rossa, Agostino Randazzo.
In the final race of the 36th America’s Cup presented by PRADA against the Defender Emirates Team New Zealand, the Luna Rossa Prada Pirelli team recorded the best score of an Italian challenger in the history of the America’s Cup.
It was launched on October 2, 2019 in Cagliari, the base of the Luna Rossa Prada Pirelli team, the first Luna Rossa revolutionary full-foiling AC75 monohull. After blessing the boat, Miuccia Prada together with Patrizio Bertelli, Agostino Randazzo (President of the Circolo della Vela Sicilia) and Marco Tronchetti Provera (CEO of Pirelli, co-title sponsor of the Luna Rossa team) christened it.
The second Luna Rossa AC75 yacht was launched on October 20, 2020 in Auckland by Tatiana Sirena, wife of the skipper and team director Max Sirena, with a blessing by Father “Pa” Peter Tipene, Cathedral Dean of St Patrick’s Cathedral, Auckland. The local Maori community accompanied proceedings with a ritual traditionally used for boat launches.
An encounter between the entrepreneur Patrizio Bertelli and the Argentinian yacht designer German Frers, who suggested launching a challenge in the 30th America’s Cup in 2000 led to the establishment of the Luna Rossa team in 1997. Since then the team has competed in five editions of the America’s Cup, twice winning the Challenger races - the Louis Vuitton Cup in 2000 and the PRADA Cup in 2021 - and reaching the final in 2007 and 2013. Luna Rossa will once again represent the Circolo della Vela Sicilia Yacht Club in the 37th edition of the America’s Cup to be held in Barcelona, Spain in September and October 2024.
On June 29, 2012, Patrizio Bertelli became the first Italian in history to be inducted in the America’s Cup Hall of Fame.
Luna Rossa is animated by vision, expertise and passion, which lead the action of its members towards the prestigious trophy. Going beyond the definition of team, Luna Rossa represents the highest expression of sportsmanship and technological innovation. A project that, throughout the years, has won the hearts of Italians and of all sailing enthusiasts around the world while earning unanimous international respect through the sporting and elegant attitude on and off boat.