On 14 April 2020, Prada started a series of digital talks exploring culture, fashion and life via Prada’s Instagram with practitioners, experts, auteurs and creatives. Each conversation allowed the audience to share ideas, pose questions to the participants, therefore becoming a wider discussion, connecting ever more diverse groups and people together and each episode resulted with a donation from Prada to UNESCO.
Prada Group supported the Coronavirus emergency through different initiatives. First, by responding to the request of the Tuscany Region, producing in its factories and thanks to the help of its suppliers, 110,000 masks and 80,000 medical overalls for the healthcare personnel. Through personal donations from Prada Group’s CEOs Patrizio Bertelli and Miuccia Prada and Chairman Carlo Mazzi, two complete intensive care and reanimation units to each of three hospitals in Milan: Vittore Buzzi, Sacco and San Raffaele. Furthermore, Prada Group - as part of its commitment towards medical research – supported financially the PROTEGGIMI project, a research led by the San Raffaele hospital of Milan, to determine why men are more affected than women to the Coronavirus.
Finally Miuccia Prada, with a personal donation to the LILT (The Italian League in the fight against cancer), has doubled the amount of lungs ventilators and surgical masks for the San Gerardo Hospital in Monza.
Raf Simons joins Miuccia Prada as co-creative director of the Prada design office. Sharing equal responsibilities, the duo will shape and design the upcoming collections of the brand.
This unprecedented partnership, encompassing all creative facets of the Prada label, is born from a deep reciprocal respect and from an open conversation - a mutual decision, proposed and determined by both parties. It opens a new dialogue, between designers widely acknowledged as two of the most important and influential of today.
Prada and UNESCO’s Intergovernmental Oceanographic Commission - the world’s foremost authority on ocean science – together launched SEA BEYOND, an educational program dedicated to sustainability and circular economy for a network a secondary schools around the world.
In partnership with schools in 10 different cities worldwide, the program is dedicated to the understanding of the ocean and its importance, the problem of marine pollution, particularly with regards to plastics, and the fashion sector’s commitment to sustainable production to help protect the seas.
Prada Mode, the travelling club dedicated to contemporary culture was held in Paris on January 19th and 20th for the fourth edition of the event.
Hosted in the legendary Maxim’s restaurant, the initiative presented a dynamic program of talks, discussions and events, including an exclusive private dinner in conjunction with Vogue Paris as well as live performances from various artists. The event received guests from the worlds of cinema, fashion, art and music.
During the 2 and 3 October, Prada Mode, the travelling club dedicated to contemporary culture came to London for the third edition of the event.
Hosted in the 180 center of London in the 180 The Strand Landmark building, the event organized in collaboration with “The Showroom” and The Vinyl Factory hosted a number of performances and interventions from artists, musicians, cultural producers and collectives.
Over two thousands guests over the two days attended the event with prestigious personalities from the world of fashion, culture, art and media.
In 2019, the Prada Group has announced its intention to no longer use animal fur in its design and new products. In collaboration with the Fur Free Alliance (FFA) - a coalition of more than 50 animal protection organizations in over 40 countries - Prada Group announcement was one of its bold engagements toward more sustainable practices and business model.
On November 12, Prada S.p.A. signed with L'Oréal - leading global beauty company - a long-term license agreement for the creation, development and distribution of luxury beauty products for the Prada brand. This agreement will allow the two companies to combine their expertise in each of their own sectors. The license agreement will come into effect on 1 January 2021.
The third edition of the conference "Shaping a Sustainable Future Society" was held at the Prada USA headquarters in New York on November 8, 2019. The event, organized in collaboration with the Schools of Management of Politecnico di Milano and Yale, explored the meaning of social responsibility within business and society in an attempt to define what this truly means. Leading figures from international businesses, institutions and organizations shared their reflections on the moral obligation of public and private entities to create an environment that promotes freedom, equality and justice.
On November 5, Prada S.p.A. signed with Crédit Agricole Group the first Sustainability Linked Loan of the luxury goods industry. This new facility, named Sustainability Term Loan, is a EUR 50m five-years term loan which interest rate can be reduced following the achievement of targets related to: number of stores assigned of a LEED Gold or Platinum Certification; amount of training hours for the employees and the use of Prada Re-Nylon (regenerated nylon) for the production of goods.
This initiative has been followed in January 2020 by a second similar EUR 75m five-years loan signed by Prada and the global Japanese bank Mizuho and based on achieving the same ESG targets.
On August 23rd, the Prada Group has signed the Fashion Pact, commitment protocol for the pursuit of practical objectives in sustainability in three areas: climate, biodiversity and oceans, together with other 31 global fashion and textile companies.
The Fashion Pact has been officially presented to the heads of state gathered at the G7 held in Biarritz from August 24th to 26th, 2019.
Reflecting changing times and a shifting world, Prada launches Re-Nylon, a new project introducing the iconic Prada bags executed in a new regenerated nylon, ECONYL®️, produced by the textile yarn producer Aquafil. Obtained through the recycling and purification process of plastic waste collected from oceans, fishing nets, and textile fibre waste, the ECONYL®️ yarn is regenerated through a process of depolymerization and re-polymerisation and can be recycled indefinitely, with no loss of quality. National Geographic, Prada's storytelling partner, has created a series of five short videos entitled What We Carry, which accompany the audience on a journey across five continents, underscoring the supply-chain of this unique project.
Marchesi 1824 has inaugurated a new pastry shop in 117 Mount Street, one of the most prestigious streets in Mayfair in the heart of London, added the historic store in Via Santa Maria alla Porta and the two other stores in Via Monte Napoleone and in Galleria Vittorio Emanuele II in Milan. The intimate space of approximately 70 sqm has been redecorated in a way that fully respects its authentic pre-existing elements, creating the perfect balance between past and present. A cosy room at the rear of the shop is dedicated to drinking tea, with a variety of options for all times of day.
On March 27 and 28, on the occasion of Hong Kong Art Basel, took place the second iteration of Prada Mode, which takes over the third floor of Barrack Block of Tai Kwun, features special events presented by Prada include a special set up of the Prada Invites project and Dolls’ House, an installation by photographer Jamie Diamond, actual themes related to the world of design.
The Prada Group supported the meticulous restoration of Enrico Castellani’s 1966 work White Surface (Superficie bianca), a painting held at the Embassy of Italy in Tokyo.
The canvas was restored to its original condition following a careful intervention from Studio Restauri Formica in Milan, in partnership with the Enrico Castellani Foundation.
This is the first public event dedicated to Enrico Castellani's work after his death (December 2017).
Prada adheres to Instagram’s new Checkout solution for shopping, a new sales channel by the renowned social media platform. The adoption of Instagram Checkout fits into the brand’s digital strategy which aims to offer customers exclusive opportunities and a simpler, more accessible purchasing process in a wider range of sales channels.
On 13 February, Prada announced the "Diversity and Inclusion Advisory Council" (“the Council”) to elevate voices of color within the company and the fashion industry at-large, co-chaired by artist and activist Theaster Gates, and award-winning writer, director and producer Ava DuVernay. The "Council" partners with universities and organizations to spearhead internship and apprenticeship initiatives in diverse communities and to sponsor scholarships and training programs in every Prada office worldwide, to close the inclusion gap in the fashion industry.
By the end of 2019, three new members joined and enriched the Council: Fashion Institute of Technology President, Joyce F. Brown, Humanitarian and Chief of Strategic Partnerships at The United Nations Population Fund Mariarosa Cutillo and Sarah Lewis, Associate Professor of History of Art and Architecture and African and African American Studies at Harvard University.
On December 10 th, in London, Miuccia Prada received the Outstanding Achievement Award, presented by the British Fashion Council, for her outstanding contribution to the global fashion industry.
This award has been assigned to Miuccia Prada for her original and pioneering approach, her extraordinary vision and her incredible nonconformity.
From December 4th to 6th, at Freehand Miami, took place the inaugural iteration of Prada Mode, a branded, culture-themed event platform featuring music, conversation, food and fashion, that generates site-specific experiences in concurrence with diverse global cultural events.
Prada Mode offered guest exclusive access to unique programs and parties that complement the themes and subjects of Art Basel Miami Beach.
On November 29th, at the Yacht Club de Monaco, Prada celebrated the launch of the Prada Cup – the Challenger Selection Series for the 36th America’s Cup. The Prada Cup will be held on January and February 2021 in Auckland, New Zealand. During the event, Patrizio Bertelli together with his son Lorenzo, unveiled the silver Prada Cup trophy created by world renowned designer Marc Newson and handcrafted by Florentine silversmiths.
On November 20, the Prada Group hosted at Fondazione Prada’s Milan headquarters the second edition of “Shaping a Sustainable Digital Future” conference dedicated to the relationship between sustainability and digital innovations.
During the event, organized in collaboration with the School of Management of the Politecnico di Milano and Yale, the guest speakers examined how technology contributes to the sustainable development of business and society, and reflected on the pressing risks posed by technology’s onward march.
Prada has relaunched the classic Prada Linea Rossa as an evolved, reactive technical collection keyed to the ideology of the twenty-first century. In 2018, Prada Linea Rossa underscores its foundations and origins in 1990s sportswear, drawing on the precision of the lines and refinement of aesthetic that defined the look of the era. Today, this ideology still has resonance.
For Spring/Summer 2019, Prada has invited a series of globally influential female creatives to collaborate and to devise items for women crafted from Prada’s emblematic nylon fabric; Cini Boeri, Elizabeth Diller e Kazuyo Sejima, a trio of leading female architects. Created by women for women, this new chapter expounds and expands Prada’s ongoing fascination with multifaceted representations of contemporary femininity.
On June 8th, Prada Group presented its industrial headquarters in Valvigna, Tuscany, on the occasion of the ‘Prada Architecture by Guido Canali’ book publication.
The building hosts the production division and the development of the Prada and Miu Miu leather good collection, the warehouses for raw materials, the historical archives of the leather good and footwear collections, the offices for general services and industrial administration and the Prada Group data processing center.
On the occasion of the Prada FW 2018 Menswear show, for the very first time Prada has invited four celebrated creative minds - Ronan & Erwan Bouroullec, Konstantin Grcic, Herzog & de Meuron and Rem Koolhaas - to each work on a unique item using the Black Nylon fabric, the Prada icon.
On October 12, 2017, following a meticulous 6-year restoration, Prada unveiled the historic residence located in Shanghai’s Rong Zhai district. The building has been redesigned as a flexible space to host various cultural activities.
The Prada Group hosted the conference ‘Shaping a Creative Future’ in Milan. The event, organized in collaboration with the Yale School of Management and the Politecnico di Milano School of Management, explores the new possible connections between sustainability and innovation and triggers a discussion between entrepreneurship, culture and international academic world.
On November 14th, 2016, Miuccia Prada received the Glamour USA’s Women of the Year award in Los Angeles for her contribution in fashion, art and culture.
The award recognizes her pioneering and undeniable role in the creation of a successful company as well as her innovative and inquisitive spirit sprung from her genuine interest towards society.
The opening of the permanent seat of the Prada Foundation in Milan in May 2015, alongside Ca’ Corner della Regina in Venice in 2011, confirms its role of cultural institution.
Located in Largo Isarco, in the South of Milan, the premises of the Foundation are the result of the transformation of a former industrial complex dating back to the 1910’s. The space offers an articulated programme of exhibits and cultural events, allowing the Foundation to cultivate its multidisciplinary vocation.
The Prada Group inaugurates ‘Prada Galleria’ a whole building overlooking the Octagon of Milan’s Galleria Vittorio Emanuele II and conceived to welcome new retail spaces, the third Pasticceria Marchesi shop and ‘Osservatorio’, the Fondazione Prada’s exhibition space dedicated to contemporary photography. Through this project, the Group solidifies its relationship with the city and sponsors the restoration of the external facades of the Galleria Vittorio Emanuele II.
In November 2015 Miuccia Prada receives the “WSJ. Magazine Fashion Innovator of the year” for her contribution to the world of fashion.
MiuMiu presents a new retail project developed in collaboration with architects Herzog & de Meuron. A new boutique of 720 sq. m on Miyuki Street in the Tokyo district of Aoyama, conceived to resemble an intimate and discreet residence rather than a retail location.
Its construction recalls a box with a slightly lid that encourages passers-by to discover its content.
The inauguration of this innovative space underlines the attention of the brand towards the Japanese market.
In the 2015-2017 three-year period, the Prada Group focuses on intense industrial investment activities aimed to support the technological development of the Group and of its know-how.
Specifically, the plan addresses the redevelopment and reorganization of the manufacturing structure of the Group in order to preserve artisanal know-how, support technical development of manufacturing processes and improve the quality of working environments.
Furthermore, several industrial redevelopment projects have been initiated to reinforce the control on the production cycle and improve environmental performances.
In December 2015 Miuccia Prada receives from the President of the Republic the highest honorary title of the Order of Merit of the Republic, the title of Knight of The Grand Cross.
The honorary title is conferred for her international success and contribution in the Italian fields of creativity, fashion and style as well as recognition of the cultural values expressed by the Prada Group, conveyed through her Foundation.
The Prada Group acquires control of the historic Pasticceria Marchesi, founded in Milan in 1824. The acquisition aims to promote an example of excellence in the ‘food’ industry and launch retail development projects, among which the renovation of the historical shop and the opening of another two spaces in Milan, in via Monte Napoleone (2015) and Galleria Vittorio Emanuele II (2017).
The Prada Group acquires historic French Tannerie Hervy, famous for its top quality production in the tanning industry.
The main goal of the operation is to ensure the recovery and relaunch of a production facility that represents an example of excellence in the tanning of “plongées” Nappa leathers.
Prada inaugurates Pradasphere, an exhibition hitting London and Hong Kong that narrates the multiple inspirations, obsessions and activities of the brand, from fashion to art, from architecture to cinema and sport.
Utilizing various means of expression, the exhibit embraces the whole Prada universe: archive pieces, iconic accessories, the century-old history of the brand and its special projects.
The heart of Pradasphere comprises installation dedicated to the key themes that illustrate the work of Miuccia Prada, highlighting her pioneering approach.
Prada Group releases its first annual Corporate Social Responsibility Report, marking the beginning of a path that aims to increasingly develop and underline the commitment towards the enhancement of production excellences, care for the environment, open dialogue with the community and enhancement of artistic heritage.
The Prada Group signs an agreement with Coty for the creation, production and marketing of Miu Miu perfumes. The first fragrance is launched in 2015.
During the first edition of the International Designer of the Year Award, the British Fashion Council awards Miuccia Prada. Born to celebrate the most significant designer on the international scene, the prestigious prize was assigned to Miuccia Prada for her tireless creativity and ability to continuously innovate.
New York Costume Institute of the Metropolitan Museum of Art inaugurates the exhibition ‘Schiaparelli and Prada: Impossible Conversations’, which explores the affinities between the two Italian designers from different times, focusing on their shared passion for art.
Iconic pieces divided into themes and videos featuring simulated conversations illustrated the two design worlds, suggesting new interpretations of the innovative work of the two creative minds.
Prada Group and The Conseil Économique, Social et Environnemental - third constitutional assembly of the French Republic - sealed an agreement for the use of the Palais d'Iéna, the institution's headquarters located in the heart of Paris.
The agreement represents an unprecedented combination between the wealth of French cultural and architectural heritage and the commitment of the Group to projects and initiatives where architecture, fashion, art and film play a central role.
On June 24, 2011 Prada S.p.A. was successfully listed on the Main Board of the Hong Kong Stock Exchange.
Since 2011 Women’s Tales has been a critically acclaimed series of short movies commissioned every year to renowned contemporary international female directors by Miu Miu.
Short movies that narrate the heterogeneous and fascinating women’s universes through an in-depth observation of the role of women in contemporary society. Miu Miu’s Women’s Tales project was launched in collaboration with Venice Film Festival within the “Authors’ Days”.
Art and culture are an essential part of the values that inspired Prada’s collaboration with FAI (Italian National Trust) to complete a cycle of artwork restorations in various Italian cities, where new Prada stores are inaugurated.
In 2010 the Giuseppe Verdi’s opera “Attila” directed by Riccardo Muti is presented at the New York City Metropolitan Opera House. Miuccia Prada is entrusted with the creation of the costumes and Herzog & de Meuron with the design of the set.
Prada Transformer is an innovative building unveiled in April 2009 next to Gyeonghui Palace, in the heart of Seoul, and conceived to host a selection of fashion, film, art and culture exhibitions, screenings and events.
Designed by OMA/Rem Koolhaas, the tethraedrical structure can rotate around itself and exhibit different configurations, confirming the unquestionably experimental attitude of the Group.
Inside, cultural activities exploring Prada’s many different aspects -for the first time gathered into a single location- were organised during a 6-month programme.
Launch of Prada by LG mobile phone, the world’s first touchscreen counting over 1 million units sold in the first 18 months. A new version was presented in 2008 and two further updates in 2011.
After the New York and London experiences, Miu Miu moves its runway shows to Paris. The offices of the brand are also moved to the French capital in 2015.
Time Magazine includes Miuccia Prada and Patrizio Bertelli among the 100 world’s most influential couples.
Miuccia Prada is appointed “Officier dans l’Ordre des Arts et des Lettres” by the French Ministry of Culture.
Time Magazine included Miuccia Prada in its 100 world’s most influential people for “having provoked and influenced colleagues throughout the years with her eccentric and highly personal sensibility”.
In 2005, Scandinavian artists Elmgreen & Dragset conceived the ‘Prada Marfa’ permanent installation.
A faux store in the middle of the Chihuahua Texas desert, 37 miles from the city of Marfa and built following Prada’s actual boutiques aesthetic codes.
In 2004, the Council of Fashion Designers of America (CFDA) honours Miuccia Prada with the prestigious International Award. The recognition assigned to a “non-American designer, whose work has exceptionally contributed to the world of fashion” was awarded for the “bold vision and impact of her recent collections on international style”.
Prada Group begins its collaboration with fragrance and cosmetics company Puig for the creation, production and marketing of Prada perfumes. The first fragrance for women is launched in 2004, while the men’s line debuts in 2006.
Prada opens its American Headquarters on 51st Street, New York, in a former piano factory of 10.600 sq. m. The offices and showrooms are designed by Pritzker Architecture Prize winners Herzog & de Meuron.
The Prada Group acquires control of the Car shoe brand, founded in 1963 and known for its iconic driving loafers. That same year, the first store of the brand opens in Milan, in Via della Spiga 50.
The beginning of the collaboration between Prada Group and architect Guido Canali for the realization of production sites in Montegranaro, Montevarchi and Valvigna.
These structures built on pre-existing industrial sites are the result of the desire to restore a balance between landscape and architecture in respect of employees’ best working conditions.
Prada Group launches Prada and Miu Miu first sunglasses and optical frame collections. Since 2003 the Group’s eyewear is licensed to Italian world leading manufacturer Luxottica.
In October 2000, Patrizio Bertelli, Prada Group’s Chief Executive Officer, receives the Honorary Degree in Business Economics from the University of Florence.
The Prada Group acquires British historic brand of handcrafted footwear Church’s, synonymous with style and elegance. Repository of the most advanced technical know-how and manufacturing traditions, the brand represents the utmost expression of elegance.
Prada launches the “Epicenters” project, with the aim of introducing new forms of expression to experience the universe of the brand. These special stores, developed in parallel with the main boutiques and conceived as “centers of creative focus”, are the expression of an innovative reflection on the concept of shopping, for which luxury, technology, design products and architecture combine in a series of exclusive and state-of-the-art services.
New York and Los Angeles “Epicenters” designed by architect Rem Koolhaas have been opened in 2001 and 2004 and Tokyo’s project by architects Herzog & de Meuron in 2003.
The heart of the Prada Group, where Prada and Miu Miu’s creativity is born and developed. Via Bergamo headquarters are configured as a building complex rising on an area of 10.000 sq. m.
The project development maintained the external industrial character of the buildings, equipping its interiors with multifunctional spaces conceived to meet the company’s business requirements, including management and administration, style and design offices, laboratories and an area dedicated to the fashion shows.
Team Luna Rossa was born from Patrizio Bertelli’s passion for sailing and to participate to the America’s Cup, the world’s oldest sailing competition. With its 2000 victory of the Louis Vuitton Cup, the Team has marked an exciting chapter in the Italian sporting history.
Miuccia Prada receives the “VH1 Fashion Award” for Womenswear Designer of the Year, the prize created by the popular music channel VH1, and assigned by jury of 150 fashion and music professionals. The following year and in 1998 Miuccia Prada wins the award again.
Prada creates its first ready-to-wear and footwear collection for men. The first show takes place in Milan.
Founded by Miuccia Prada and Patrizio Bertelli, the Prada Foundation represents a hub dedicated to the analysis of the present through the ideation of art exhibitions, architectural projects, cinematographic initiatives and philosophy conferences. Culture is seen as an effective tool of knowledge able to activate an ever-evolving intellectual process.
Throughout its activities, the Foundation has established a continuous dialogue with international institutions and museums and has collaborated with the most interesting contemporary artists.
Miuccia Prada’s creative inspiration leads her to the creation of a new brand, characterised by a strong, uncontrived, at times, provocative personality. Miu Miu, expression of the most sophisticated, independent and unconventional femininity was born.
Pioneer of international expansion, Prada makes its entrance in the markets of the Far East, China, Japan and in USA back in the early 1990’s.
Prada presents its first Fall / Winter 1988 collection on Milan’s catwalk.
Prada expands its network of directly-owned stores focusing on a new aesthetic layout dominated by a special shade of light green that will be soon known as “Prada green”. The first “Green Store” is opened in Milan in Via della Spiga followed by boutiques in New York, Madrid, London, Paris and Tokyo.
Prada expands its product range and presents its first collection of women’s shoes.
Miuccia Prada’s sophisticated creativity meets Patrizio Bertelli’s entrepreneurial intuition. This partnership introduces the world of fashion to an innovative business model based on the direct control of every process and the application of strict criteria throughout the entire production cycle.
In the mid-70s, Miuccia Prada joins the family business, devoting herself to accessories design.
Queen Elizabeth II assigns the prestigious Queen's Award to Industry to Church's, for its export performance. This accolade testifies to the increasing relevance of the brand in the international footwear industry.
Gianni Mostile, race car and handmade shoe enthusiast, patents an innovative shoe style. A loafer featuring a sole set on tiny rubber studs, conceived to increase driving safety. Car Shoe is born.
In 1957 Church’s inaugurates its new St. James Road headquarters in Northampton. The location, which underwent several renovations, still houses all the laboratories and the headquarters of the brand.
In 1921, Church’s, opens its first boutique in London and introduces its first shoe for women, "Archmoulded", moulded on the arch of the foot.
In 1929 the brand inaugurates a store on Madison Avenue in New York. This same year, Church’s launches the iconic “Shanghai” style; later updated with a more contemporary re-edition.
In 1919, Prada obtains the title of Official Supplier of the Italian Royal House. This recognition, which allows Prada to display the House of Savoy coat of arms and knotted rope design in its trademark logo, contributes to making the brand a benchmark for Italian aristocracy and upper-middle class.
The Prada brand was founded in 1913 by Mario Prada, Miuccia Prada’s grandfather, who opened the first store in the prestigious Galleria Vittorio Emanuele II in Milan, where he sold precious bags, trunks and travel accessories.
South Africa, Belgium, France, Italy, Germany and Austro-Hungarian Empire. In 1890 Church’s shows its interest towards continental Europe with whom the brand begins to establish export business relations. The United States represent a crucial part of the expansion, to which the British brand dedicates a sporty collection responding to the evolution of the customers’ taste.
Church’s is the first brand to introduce the notion that the left and right shoe should be different from one another. A revolutionary idea at that time. With the "Adaptable" style, Church’s confirms its trailblazing spirit and, following the same concept, the House creates the "Adapted" boots, winning the gold medal at the International Exposition of 1881
Thomas Church, his wife Eliza and their two sons open a small company of crafted footwear in a small artisan’s workshop at 30 Maple Street in Northampton, England.
The Marchesi family opens a sophisticated bakery in the heart of Milan, in Via Santa Maria alla Porta 11/a, which soon becomes a city landmark for the quality and variety of its savoury and sweet confectionary selection.