A journey through our story

Prada 1913

Prada's history begins in 1913 with the opening of the first store in Milan in the prestigious Galleria Vittorio Emanuele II. 

A new business model

Miuccia Prada's creativity meets Patrizio Bertelli's entrepreneurial spirit: a new business model for the international development of the brand is born.

Prada Menswear, Miu Miu and Fondazione Prada

Prada launches its first Men's collection and, in the same year, the Miu Miu brand is created, Miuccia Prada's "other soul", a laboratory of new stylistic expressions. In 1993, the Fondazione Prada is also established, to questions the role and relevance of culture in our times. 

Prada Challenge for the 2000 America's Cup

Patrizio Bertelli's passion for sailing leads to the creation of the Prada Challenge for the 2000 America's Cup team, the first challenge to the America's Cup, the world oldest  trophy. 

In the same year the "Linea Rossa" collection, dedicated to sportswear, makes its debut. 

Acquisition of Church's and Car Shoe

In 1999, the Prada Group acquires Church's, an iconic brand of handcrafted luxury footwear with a British attitude. Two years later, Car Shoe, the Italian brand renowned for its iconic driving loafers, joins the Group.

First Prada Epicenter in New York

Prada opens its first "Epicentre" in New York, designed by architect Rem Koolhaas, an experimental architecture that innovates the concept of flagship stores, transforming the space into a place to host conversations on contemporary culture.

Licenses

The Prada Group signs a licensing agreement with Luxottica, entering eyewear with the Prada and Miu Miu collections and with Puig for the production of its first fragrances. 

Listing on the Hong Kong Stock Exchange

Prada S.p.A. is the first Italian company to be listed on the Hong Kong Stock Exchange.

The Prada Group publishes its first Social Sustainability Report

In 2013, the Prada Group publishes its Social Responsibility Report for the first time and on a voluntary basis.

Acquisition of Marchesi 1824

In 2014, the Group acquires the historic Pasticceria Marchesi, founded in Milan in 1824.

Enhancing the industrial heritage

In 2015, the Prada Group launches a substantial investment plan to upgrade its manufacturing facilities and improve the quality of its working environments. 

IMPACT: the Group's commitment to sustainability

The Prada Group formalises its commitment to sustainability with the publication of its "Sustainability Policy". 

Miuccia Prada and Raf Simons: Co-Creative Direction

Raf Simons takes on the co-creative direction of the Prada brand with Miuccia Prada, with equal responsibilities. This marks the start of an unprecedented dialogue for the development of the brand's future collections.

    • The beginning
    • 1950s
    • 1960s
    • 1970s
    • 1980s
    • 1990s
    • 2000s
    • 2010s
    • 2020s
    • 1824
    • 1873
    • 1881
    • 1890
    • 1913
    • 1919
    • 1920
    • 1957
    • 1963
    • 1965
    • 1975
    • 1977
    • 1979
    • 1983
    • 1988
    • 1991
    • 1993
    • 1997
    • 1999
    • 2000
    • 2001
    • 2002
    • 2003
    • 2005
    • 2006
    • 2007
    • 2009
    • 2010
    • 2011
    • 2012
    • 2013
    • 2014
    • 2015
    • 2017
    • 2018
    • 2019
    • 2020
    • 2021