HIGHLIGHTS
Purpose and Values
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A JOURNEY THROUGH OUR STORY
PRADA 1913
The Prada story begins in 1913 with the opening of the first store in Milan in the prestigious Galleria Vittorio Emanuele II.
A NEW BUSINESS MODEL
In 1977, Miuccia Prada's creativity meets Patrizio Bertelli's entrepreneurial spirit, giving life to a new business model for the international development of the brand.
PRADA MENSWEAR, MIU MIU AND FONDAZIONE PRADA
Prada launches its first Men's collection and, in the same year, the Miu Miu brand, Miuccia Prada's "other soul" and a laboratory of new expressions of style, is created. 1993 is also the year in which Fondazione Prada is established, to question the role and relevance of cultural engagement in our times.
PRADA CHALLENGE FOR THE 2000 AMERICA'S CUP
In 1997, Patrizio Bertelli's passion for sailing leads to the creation of the Prada Challenge for the 2000 America's Cup team, launching the first challenge for the America's Cup, the world's oldest sporting competition.
In the same year the "Linea Rossa" sportswear collection makes its debut.
ACQUISITION OF CHURCH'S AND CAR SHOE
In 1999, the Prada Group acquires Church's, an iconic brand of handcrafted luxury footwear with a British attitude. Two years later, Car Shoe, the Italian brand renowned for its iconic driving loafers, joins the Group.
FIRST PRADA EPICENTER IN NEW YORK
In 2001, Prada opens its first "Epicenter" in New York, designed by architect Rem Koolhaas, an experimental building that innovates the concept of the flagship store, transforming it into a space for hosting conversations on contemporary culture. 2003 marks the opening of the Tokyo Epicenter, designed by architects Herzog & de Meuron, and 2004 sees the inauguration the Los Angeles Epicenter, again designed by Rem Koolhaas.
LICENSES
In 2003, the Prada Group signs a licensing agreement with Luxottica, entering the eyewear sector with the Prada and Miu Miu collections and with Puig for the production of its first fragrances.
LISTING ON THE HONG KONG STOCK EXCHANGE
In 2011, Prada S.p.A. becomes the first Italian company to be listed on the Hong Kong Stock Exchange.
THE PRADA GROUP PUBLISHES ITS FIRST SOCIAL SUSTAINABILITY REPORT
In 2013, the Prada Group publishes its Social Responsibility Report for the first time and on a voluntary basis.
ACQUISITION OF MARCHESI 1824
In 2014, the Group acquires the historic Pasticceria Marchesi, founded in Milan in 1824.
ENHANCING THE INDUSTRIAL HERITAGE
In 2015, the Prada Group launches a substantial investment plan to upgrade its manufacturing facilities and improve the quality of its working environments.
IMPACT: THE GROUP'S COMMITMENT TO SUSTAINABILITY
The Prada Group formalises its commitment to sustainability with the 2017 publication of its "Sustainability Policy".
MIUCCIA PRADA AND RAF SIMONS: CREATIVE CO-DIRECTION
In 2020, Raf Simons takes on the creative co-direction of the Prada brand alongside Miuccia Prada, with both assuming equal responsibilities.
LUNA ROSSA PRADA PIRELLI WINS THE PRADA CUP
In 2021, Luna Rossa Prada Pirelli wins the PRADA Cup, becoming the Challenger to face the Defender Emirates Team New Zealand in the 36th America’s Cup.
ESG BOARD COMMITTEE
In 2022, Pamela Culpepper and Anna Maria Rugarli assume leadership of the ESG Board Committee together with Lorenzo Bertelli, Prada Group Head of Corporate Social Responsibility. With this Committee, the Prada Group confirms and reinforces its commitment to sustainability.
SEA BEYOND
In 2023, Prada Group and IOC/UNESCO announce a new enhanced partnership within the framework of SEA BEYOND. As of July 2023, 1% of the proceeds from the Prada Re-Nylon for SEA BEYOND Collection benefit SEA BEYOND.
PRADA LAUNCHES A NEW LINE OF MAKE-UP AND SKINCARE
Following on from its innovative single-dose skincare in 2000, in 2023 Prada reaffirms its presence in the beauty sector with a new line of make-up and skincare
THE FIRST OCEAN LITERACY WORLD CONFERENCE
In June 2024, as part of the SEA Beyond educational program, Prada Group and UNESCO-IOC organise a two-day event in Venice to bring together key global players to promote a greater understanding of the ocean and address issues related to its health and sustainability.
PRADA AND AXIOM SPACE TOGETHER FOR MOON RETURN
In 2024, Prada and Axiom Space present the groundbreaking partnership between the aerospace company and the Italian fashion house to produce NASA's new spacesuits for the Artemis III lunar mission.
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