Purpose and Values
Prada presented the tenth iteration of Prada Mode, Plural and Parallel, at cultural venue KOTE on September 5th and 6th, 2023, to coincide with Frieze Seoul. Curated by Lee Sook-Kyung, the space showcased multiple site-specific installations by esteemed directors Kim Jee-Woon, Yeon Sang-ho, and Jeong Dahee, advancing an ambitious vision of contemporary cinema through each director’s idiosyncratic lens.
For the occasion, KOTE was transformed into a multi-dimensional destination where guests could explore the different universes on offer. Across KOTE’s multiple buildings, the three directors brought their visions to life by collaborating with Lee Sook-Kyung and exploring the ideas of culinary culture, absence, and mortality.
On September 5th, Prada Mode Seoul opened with an array of activities including conversations, musical performances, and a private dinner in honor of Lee Sook-Kyung followed by a party.
The opening day featured two conversations:
On September 6th, Prada Mode Seoul featured the following program: