Purpose and Values
Respect for the places where its production sites are situated has been a guiding principle for the Prada Group since its founding. Recognizing that any new construction has a significant impact on the surrounding territory, and that this decision should only be made when necessary, the Prada Group has demonstrated its absolute commitment to renovating and repurposing existing structures in an intelligent and artful way.
For the few new buildings, the Group has worked with master architects capable of ensuring that the structures represent not the occupation of the territory but the construction of the landscape. These buildings are designed to harmonize with the territory that hosts them, without creating imbalances.