Luna Rossa Prada Pirelli is the Italian team that is taking part in the Challenge for the 37th America’s Cup, representing the Circolo della Vela Sicilia for a third consecutive edition. The team is animated by vision, expertise and passion, strongly driven by a determination to succeed in its quest for the prestigious trophy. More than a sporting contest, the Challenge represents the highest expression of competitive sailing and technological innovation. Over the years, the project has won the hearts and minds of Italians and enthusiasts of the sport around the world.

OFF

BRAND IDENTITY

THE STORY OF A MYTH

Since its foundation in 1997, Luna Rossa has written the history of Italian and international sailing. The 37th America's Cup, taking place in 2024, is the sixth time the team will compete for the world's oldest sporting trophy. Luna Rossa sealed victories in two editions of the Challenger Selection Series (in 2000 and 2021), winning the right to challenge the Defender of the trophy. In the final match of the 36th America’s Cup – presented by PRADA, Luna Rossa achieved the best result ever for an Italian team.

TEAM SPIRIT

Luna Rossa’s greatest value is its team spirit, a guiding force that leads over 140 people towards a common goal: to win the America's Cup. The qualities of determination and motivation are shared by all team members across the various departments (sailing team, design team, shore team, communication, logistics, administration and service team).

ITALIAN CORE

The Italian spirit of Luna Rossa Prada Pirelli is further elevated by the national excellence involved, such as its sponsors and suppliers whose reputation for quality is renowned worldwide. The boat is entirely built in Italy and its crew is almost completely made up of Italian sailors.

THE BOAT

The America's Cup is principally a technological challenge. The AC75 Luna Rossa, a 75-foot flying monohull capable of reaching speeds over 50 knots (approximately 100 km per hour), represents the state of the art of innovation and yacht design, destined to leave a mark in the yachting industry in the years to come.

GENERATIONAL CHANGE

A constant commitment to generational change has ensured continuity in Luna Rossa’s challenge over the years. An example is the New Generation project, a training program for talented young sailors, who are given the opportunity to become part of the Cup, under the guidance of more experienced sailors.