HIGHLIGHTS
Purpose and Values
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Luna Rossa is the Italian team competing in the Challenge for the 38th America’s Cup, which will be hosted in Naples in 2027. For the first time, it will be representing the Circolo del Remo and the Circolo della Vela Italia. More than a sporting contest, the Challenge represents the highest expression of competitive sailing and technological innovation. Over the years, the project has won the hearts of Italians and enthusiasts of the sport around the world.
BRAND IDENTITY
THE STORY OF A MYTH
Since its foundation in 1997, Luna Rossa has written the history of Italian and international sailing. The 38th America's Cup, taking place in Naples in summer 2027, will be the seventh time the team competes for the world's oldest sporting trophy. Luna Rossa sealed victories in two editions of the Challenger Selection Series – Louis Vuitton Cup 2000 and PRADA Cup 2021 – and has competed in the Final five times. In the final match of the 36th America’s Cup – presented by PRADA, Luna Rossa achieved the best result ever for an Italian team.
ITALIAN ESSENCE
The Italian spirit of Luna Rossa is further elevated by the national excellence at every level – from elite athletes within the team to its world renowned sponsors and suppliers. This identity will take centre stage in 2027 when, for the first time in the event’s history, the America’s Cup will be held in Naples before thousands of fans and supporters.
TEAM SPIRIT
Luna Rossa’s greatest value is its team spirit, a guiding force that leads over 100 people towards a common goal: to win the America's Cup. The qualities of determination and motivation are shared by all team members across the various departments (sailing team, design team, shore team, communication, logistics, administration and service team).
THE BOAT
The America's Cup is principally a technological challenge. The AC75 Luna Rossa, a 75-foot flying monohull capable of reaching speeds over 50 knots (approximately 100 km per hour), represented the state of the art of innovation and yacht design, destined to leave a mark in the yachting industry in the years to come.
GENERATIONAL CHANGE
Aware of the importance of generational change to the future of the team, over the years Luna Rossa has invested in young people and women by training talented sailors of tomorrow. The “New Generation” project, which began after the 2021 Campaign, has resulted in victories for the youth and female teams at the Puig Women’s America’s Cup and the Unicredit Youth America’s Cup, held in 2024 during the 37th edition in Barcelona.
UNESCO PARTNERSHIP
At the 37th America’s Cup, Luna Rossa Prada Pirelli and UNESCO announced a new partnership to spread the message of ocean conservation to an international audience. The logos of UNESCO and SEA BEYOND, the project by Prada Group conducted in partnership with UNESCO-IOC to raise awareness of sustainability and ocean preservation, were displayed on the sails of Luna Rossa throughout the competition.
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