Purpose and Values
With the project “CARE’s, The Ethical Chef Days” Marchesi 1824 and Restaurant Torre of Fondazione Prada promote the initiatives “CARE’s Social Responsibility Award” and “CARE’s Chef Under 30” respectively. CARE’s was created by starred chef Norbert Niederkofler and Paolo Ferretti to promote ethical cuisine and the safeguarding of the land and environmental preservation.
Marchesi 1824 has fostered “CARE’s Social Responsibility Award” since 2016. This is aimed at rewarding the efforts of professionals who have distinguished themselves in safeguarding ethical culinary culture, by means of innovative practices that favour ecological and social sustainability, and the promotion of the local territory and biodiversity.
This year, the CARE’s – The Ethical Chef Day project, supported by Marchesi 1824, takes on a new shape with “CARE’s on Tour”, an itinerant trip through Italy to discover in deep how gastronomy can be sustainable. During the first stop in Venice (14-16 October 2022) Marchesi 1824, after a meticulous research, gave the Social Responsibility Awards to Hamed Ahmadi. In 2012, Ahmadi opened the Orient Experience restaurant in Venice, with the aim of providing work and a perspective on life for migrants and political refugees who have arrived in Italy, while at the same time making their gastronomic culture known.
For the fifth edition, “CARE’s EXPLORE – The nature around you”, Chef Norbert Niederkofler and Paolo Ferretti hosted, over 300 guests, including international chefs, journalists, bloggers, and influencers at Plan de Corones, in the AlpiNN-Food Space & Restaurant virtually. The goal was to explore the different ways in which the environment, the territory, and people are now safeguarded.
“CARE’s Chef Under 30” is a project conceived in collaboration with Ristorante Torre and “CARE’s, The Ethical Chef Days.” Its aim is to promote the principles of sustainable cuisine by inviting talented chefs under the age of thirty from around the world to create an exclusive menu inspired by the culinary identity of their native country.
Discover more at Fondazioneprada.org