Purpose and Values
Cookies are small text files sent to the user’s terminal (usually to the user’s browser) by visited websites; they are stored in the user’s computer to be then re-transmitted to the websites on the user’s subsequent visits to those websites.
Cookies cannot be used to retrieve other data from the hard disk, transmit computer viruses or identify and use e-mail addresses or passwords. Each cookie is unique for the browser and device used to access the Site.
Cookies can be installed by the operator of the website the user is visiting (so-called “first party cookies”) or by other websites (so-called “third party cookies”).
Cookies can be permanently stored in the user’s device until their expiration or deletion by the user (so-called “permanent cookies”) or they can be automatically eliminated any time the Site browsing session ends or when the browser is closed (so-called “session cookies”).
Cookies are used for several purposes, in order to ensure the correct functioning of the Site and offer a better and more efficient browsing experience.
1. Technical cookies
Technical cookies are those used exclusively with a view to carrying out the transmission of a communication on an electronic communication network, or insofar as this is strictly necessary to providing and functioning of a service that has been explicitly requested by the user.
These cookies guarantee regular navigation and use of the Site and allow the user to browse as a function of certain pre-determined criteria (e.g.: the language) in order to improve the quality of service offered.
This category also includes analytics cookies insofar as they are used directly by the Site manager to collect aggregate information on the number of visitors and the pattern of visits to the Site.
Your prior consent is not necessary for the use of these cookies.
2. Profiling cookies
Profiling cookies are aimed at creating user profiles and are used to send online advertising messages in line with the preferences shown by the user during navigation.
This Site does not use profiling cookies.
Cookies used on the Site
The cookies used on the Site are listed in the following tables:
Category: Analytics cookies
Type: Google analytics
Duration: session and permanent (2 years)
Purpose: They are used to anonymously monitor the method of using the Site by the visitor for statistical survey purposes, allowing PRADA to optimize the Site functioning and offer a better browsing experience.
For more information click on
To opt-out click on
It is possible to change and manage cookie preferences both through the Site and through the browser settings:
- through the Site
If you wish to disable third party cookies you can use the opt-out links indicated in the previous section.
- through your browser settings
If you wish to block or delete the cookies received from the Site or any other website, you can do this by changing the browser settings by means of the specific function.
You can find below the links to the instructions of the following browsers:
Internet Explorer - https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Chrome - https://support.google.com/chrome/answer/95647
Firefox - https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Opera - http://www.opera.com/help/tutorials/security/privacy/
Safari - https://support.apple.com/kb/PH17191?locale=it_IT&viewlocale=en_US
We remind that disabling all cookies, including navigation and functionality cookies, may cause Site browsing problems and prevent you from using certain functions of the Site.
The Site may also include plugins and / or social buttons to allow easy sharing of content with the user's favorite social networks. Such plugins do not set a cookie, but if a cookie is already present on the user’s computer, they can read it and use it according to its settings. The collection and use of information by such third parties are governed by the respective privacy policies to which you should refer.
Data acquired through cookies are processed by employees and collaborators of the Company, or other companies belonging of PRADA Group, expressly appointed as persons in charge of processing or data processors.
Moreover, these data may be processed by third-party companies carrying out technical and organizational tasks on PRADA’s behalf (e.g.: web service providers). These companies are appointed as data processors.
Data acquired through cookies may be transferred abroad but will not under any circumstances be disseminated to unknown persons.
You may at any time ask for information on the processing of your personal data, obtain updating, rectification or integration of the data, as well as the erasure, anonymization or blocking of data that have been processed unlawfully and object to their processing on legitimate grounds.
To exercise your rights and for any request regarding this policy, you may apply to the Data Controller by sending a written communication to PRADA at the address specified below or an email to: email@example.com