HIGHLIGHTS
Purpose and Values
Prada Group Q1 2026 Revenue (audio replay)
The audio replay for
Prada Group Q1 2026 Revenue Webcast
is available
here
(Chrome recommended)
NET REVENUES (*)
|
Q1-25 € mln |
Q1-26 € mln |
change at reported fx |
change at constant fx |
change at constant fx (organic) |
Net Revenues |
1,341 |
1,428 |
+6% |
+14% |
+3% |
Retail Sales |
1,216 |
1,245 |
+2% |
+10% |
+1% |
Wholesale Sales |
96 |
129 |
+34% |
+40% |
+17% |
Royalties |
29 |
54 |
+84% |
+84% |
+15% |
We are navigating a highly complex environment, marked by persistent uncertainty and rapidly evolving geopolitical dynamics. Against this backdrop, we continue to centre our brands’ performance on consistent and authentic creativity while aiming to constantly improve agility and flexibility across the organisation; our own manufacturing capabilities are a key asset in this regard. Looking ahead, we will continue to execute with confidence, leveraging the solid foundations we have built over the years and maintaining a strong sense of responsibility towards our people and partners.
Prada Group Chairman and Executive Director
The Group delivered another quarter of growth in a disrupted environment and against the most challenging comparison base of the year. Prada maintained momentum, showing further improvement in full price sales. Miu Miu remained highly desirable; while its remarkable growth journey raises the bar, we are reassured by the health of this growth, achieved without compromises, and confident about future opportunities. The integration of Versace is progressing well, strengthening organisation and processes ahead of the next phase of creative evolution. Our strategy, solid and well-structured on the higher end of the product range on one side, and in attracting new clients on the other, will be crucial in the coming months. In parallel, we shall continue to execute with discipline, vigilant but committed to our ambition to deliver above‑market growth for the Group.
Prada Group Chief Executive Officer
Retail Sales By Brand
€ mln % at constant fx |
Q1-25 |
Q1-26 |
|
|
PRADA |
827 |
771 |
+0.4% |
+0.4% |
MIU MIU |
377 |
358 |
+2% |
+20% |
VERSACE |
- |
102 |
- |
n.a. |
CHURCH'S |
7 |
7 |
+2% |
+9% |
OTHER (*) |
5 |
6 |
+34% |
+13% |
Total |
1,216 |
1,245 |
+10% |
+9% |
Retail Sales By Geography
€ mln % at constant fx |
Q1-25 |
Q1-26 |
Q1-26 |
Q1-26 |
Q4-25 |
Q4-25 |
ASIA PACIFIC |
438 |
461 |
+13% | +5% | +12% |
+9% |
EUROPE |
334 |
333 |
+2% | -6% | +1% |
-2% |
AMERICAS(*) |
209 |
256 |
+34% | +15% | +24% |
+15% |
JAPAN(*) |
164 |
145 |
+1% | -2% | +4% |
+3% |
MIDDLE EAST |
70 |
49 |
-22% | -22% | +3% |
+3% |
Total |
1,216 |
1,245 |
+10% |
+1% |
+9% |
+6% |
€ mln |
FY 2024 |
FY 2025 |
||
Net revenues |
5,432 |
100% |
5,718 |
100% |
COGS |
-1,095 |
-20.2% |
-1,125 |
-19.7% |
Gross profit |
4,337 |
79.8% |
4,592 |
80.3% |
Selling |
-2,083 |
-38.3% |
-2,206 |
-38.6% |
Advertising and communication |
-473 |
-8.7% |
-537 |
-9.4% |
Product design and development |
-158 |
-2.9% |
-160 |
-2.8% |
G&A |
-343 |
-6.3% |
-365 |
-6.4% |
Operating expenses |
-3,057 |
-56.3% |
-3,268 |
-57.2% |
EBIT Adj |
1,280 |
23.6% |
1,324 |
23.2% |
| Non-recurring items | 0 | 0.0% | -25 | -0.4% |
| EBIT | 1,280 |
23.6% |
1,299 | 22.7% |
Total financial expenses |
-91 |
-1.7% |
-98 |
-1.7% |
EBT |
1,189 |
21.9% |
1,201 |
21.0% |
Income Taxes |
-345 |
-6.4% |
-346 |
-6.1% |
Minority Income |
4 |
0.1% |
3 |
0.1% |
Group Net Income / (Loss) |
839 |
15.4% |
852 |
14.9% |
Prada Group acquisition of Versace (audio replay)
The audio replay for
Prada Group acquisition of Versace Webcast
is available
here
(Chrome recommended)
GROUP INVESTOR RELATIONS
investorrelations@pradagroup.com
FINANCIAL MEDIA RELATIONS
Marta Monaco
marta.monaco@prada.com
Via Orobia 3, 20139 Milan, Italy