Stories of creativity, passion and commitment, preservation and promotion of culture, valorisation of the territory; projects that narrate the Prada Group through new perspectives.

Skillful hands of the artisans, experimentations, places and art in its several manifestations take on a leading role. 

Contaminations, transformations and new creations: the sites selected by the Prada Group represent an example of a corporate philosophy that perceives the workplace as a space where history, culture, nature and respect for people combine generating architectural solution with a strong identity.
The values of passion, quality and attention towards details have been the driving force of every activity and are are echoed in its external relations. The quest for excellence, where human factor is a vital element, has inspired the choices and initiatives of the Prada Group.
Curiosity, passions, intuitions: Prada Group’s special projects represent one of the preferred expressive languages to depict its universe, conveying its values and its vision in a relentless involvement of unique talents and experiences.
The Prada Group explores apparently distant universes going beyond ordinary pathways, consistently with its natural attitude that through these experiences faces new challenges and supports socially oriented projects. Fondazione Prada and Luna Rossa are the most significant examples in this sphere.



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