Purpose and Values
On November 9th and 10th, 2022, Prada presented the eighth iteration of Prada Mode, the traveling social club with a focus on contemporary culture that provides members with a unique art experience along with music, dining, and conversations, featured a new edition of Pharmacy by Damien Hirst. The artist transformed a dedicated space at the landmark ICD Brookfield Place, the newest landmark building in Dubai designed by Foster + Partners. During the two-days event, members participated to workshop, panels and discussions as well as nightly events, sampling specialty cocktails and dining throughout.
On November 9th, Prada inaugurated Prada Mode Dubai with different activities such as a workshop, a talk, an opening dinner and a party:
On November 10th, Prada Mode Dubai presented the following program: