Purpose and Values
Prada Mode London occupied 180 The Strand, the iconic Brutalist building in the heart of the city, on October 2nd and 3rd. Scheduled events include the new chapter of Black Image Corporation presented by American artist Theaster Gates and Collective Intimacy, the unique live programme of performances and talks that hosts interventions by artists, musicians, cultural producers, collectives and members of the public, taking on multiple trans-located narratives of the current Black experience as a point of departure for a cosmopolitan worldview, in collaboration with The Vinyl Factory and The Showroom. The days were animated by live performance of Theaster Gates and The Black Monks of Mississippi and Jojo Abot and live DJ sets of Shy One & Josey Rebelle and Zezi Ifore & James Massiah.
The Vinyl Factory is the world’s foremost vinyl enterprise. A record label, pressing plant, magazine, radio station and curator/collaborator for artists and musicians to explore new ideas in audio-visual arts. In addition to releasing limited edition vinyl made in collaboration with musicians and artists, The Vinyl Factory also curates a site-specific program of audio-visual experiences at The Store X, 180 The Strand and works in partnership with leading art organisations including the Venice Biennale, Hayward Gallery, New Museum NY, Barbican, Art Basel, Frieze and the Serpentine. Vinyl releases to date include: Daft Punk, Marina Abramović, Massive Attack, Róisín Murphy, Christian Marclay, Florence + the Machine, Dinos Chapman, Michèle Lamy, Thom Yorke, Hito Steyerl, Pet Shop Boys, and Yussef Dayes. Commissions to date include Strange Days: Memories of the Future in partnership with New Museum, Everything At Once in partnership with Lisson Gallery and The Infinite Mix in partnership with Hayward Gallery and new works by artists including Ryoji Ikeda, Kahlil Joseph, Hito Steyerl, Ragnar Kjartansson, Theaster Gates, United Visual Artists and Jeremy Deller.
For over thirty-five years The Showroom has been committed to serving as a platform for emerging practices and ideas, where collaboration, criticality, and learning are integral to the production of unconventional art and discourse. Our ground-breaking approach fosters experimental practices and reflects upon everyday life through its engagement with the local community. The Showroom also advocates for international transdisciplinary forms of art and education, and remains a key agent bringing together projects around art and social justice. Artists who have worked with The Showroom include Lawrence Abu Hamdan, Can Altay, Ricardo Basbaum, Beatrice Gibson, Lungiswa Gqunta, Subodh Gupta, Mona Hatoum, Sarah Lucas, Christina Mackie, Oscar Murillo, Uriel Orlow, The Otolith Group, Pamela Phatsimo Sunstrum, Navine G. Khan-Dossos, Ima-Abasi Okon, Emma Wolukau-Wanambwa, Denise Ferreira da Silva, Arjuna Neuman Ciara Phillips and Eva Rothschild. For the past year The Showroom has been under the leadership of Director and Chief Curator Elvira Dyangani Ose. She is currently affiliated to the Department of Visual Cultures at Goldsmiths, the Thought Council at the Fondazione Prada, and Tate Modern Advisory Council. The Collective Intimacy live programme is curated by Director Elvira Dyangani Ose with Assistant Curator Katherine Finerty, The Showroom, London.