Prada Mode Moscow

On December 3^rd and 4^th, Prada Mode Moscow took over the Levenson Mansion for the sixth edition. For the occasion, the artist Damien Hirst transformed the historic building with his installation, Pharmacy: inside he designed furniture, architectural details such as a huge molecular model in its window, light boxes, and a wallpaper design taken from a catalogue of prescription medicine. The event days were animated by conversations in the morning and in the afternoon with prominent personalities from the world of art and culture, followed by parties and performances with live music.

Day 1

On December 3^rd, the event was inaugurated with the first talk, entitled “The Great ‘Comebacks’: How Do Cycles in Contemporary Culture Function?”: a conversation with Ekaterina Inozemtseva, Chief Curator of the Garage Museum of Contemporary Art, Ekaterina Pavelko, Head of the Fashion program at the Faculty of Design at the Higher School of Economics and the film director and screenwriter Kirill Serebrennikov, moderated by Daria Veledeeva, Editor-in-Chief of Harper’s Bazaar Russia. It examined the reversion of images and aesthetic phenomena of the past and their modern “reuse.”

In the evening, party with DJ sets by Arman Naféei, Karolina Bnv, Ok Williams, Roma Ptashenko, Sofia Rodina and Vlada.

Ekaterina Pavelko, Kirill Serebrennikov, Daria Veledeeva, Ekaterina Inozemtseva

Day 2

On December 4^th, the program presented two talks and a party:

“Art on Paper”: first talk with Valeria Rodnyansky, Founder of the Shaltai Editions gallery, the artist Alexandra Paperno and Alexey Novoselov, Deputy Director of the Moscow Museum of Modern Art, moderated by Sergey Gushchin, Founder of the Fragment gallery of contemporary art. The speakers examined “art on paper” as an artistic phenomenon, as well as modern approaches to its exhibiting, critical reflection and collecting.
“Sustainability and Modern City ”: a conversation with Anton Belov, Director of the Garage Museum of Contemporary Art, Sergey Kapkov, Director of the Center for Urban Studies laboratory at the Faculty of Economics, Moscow State University and Alexandra Chechetkina, Architect and Managing Director of Strelka KB, moderated by Anna Trapkova, Director of the Museum of Moscow. This talk explored the search for possible scenarios for the development of Russian urbanism and architecture in the context of world practices and modern challenges.