Prada Mode Los Angeles

On February 16th and 17th, Prada Mode Los Angeles featured “HelLA World” by the artist Martine Syms at Genghis Cohen. Centered around a ticker-tape style monitor, the installation encouraged guests to contribute messages, gossip, status updates and musings. Bold and immersive, the monitors wrapping the space made public these exchanges conducted through our phones, reveling in the possibility of the collective unconscious writ large. The two-days event were animated by conversations, parties and performances with live music.

Day 1

On February 16th, has been inaugurated Prada Mode Los Angeles with the talk “LA, Cinema and Contemporary Art”, featured the artist Martine Syms with the artist and poet Diamond Stingily, artist and filmmaker Garrett Bradley and filmmaker Daisy Zhou, moderated by Erin Christovale, Hammer Museum Associate Curator, with opening remarks by Victoria Siddall, Board Director of Frieze. In the evening, party with a live by Junglepussy and DJ sets by Acyde, Bae Bae, Bianca Lexis, Damar Davis, Femi Adeyemi, Harriet Brown, Kyle Hall. 

Day 2

The second day, on February 17th, has been presented the talk “HelLa World Installation, its Genesis and the Link to Her Wider Practice” in which Martine Syms conversed with Sarah E. Lewis, Associate Professor, Harvard University, Dept of History of Art & Architecture, and African & African American Studies. The party featured a live performance by Sudan Archives and DJ set by Acyde, Bae Bae, Bianca Lexis, Damar Davis, Femi Adeyemi, Harriet Brown, Vegyn.


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