PRADA GROUP MAKING OF
Prada Re-Edition 1995
On February 16th and 17th, Prada Mode Los Angeles featured “HelLA World” by the artist Martine Syms at Genghis Cohen. Centered around a ticker-tape style monitor, the installation encouraged guests to contribute messages, gossip, status updates and musings. Bold and immersive, the monitors wrapping the space made public these exchanges conducted through our phones, reveling in the possibility of the collective unconscious writ large. The two-days event were animated by conversations, parties and performances with live music.
The second day, on February 17th, has been presented the talk “HelLa World Installation, its Genesis and the Link to Her Wider Practice” in which Martine Syms conversed with Sarah E. Lewis, Associate Professor, Harvard University, Dept of History of Art & Architecture, and African & African American Studies. The party featured a live performance by Sudan Archives and DJ set by Acyde, Bae Bae, Bianca Lexis, Damar Davis, Femi Adeyemi, Harriet Brown, Vegyn.