Purpose and Values
The bond with art and culture is an integral part of the corporate identity and enables the Prada Group to understand and interpret changes in society and stimulate new ways to grow. The Group contributes to the promotion of various artistic expressions such as philosophy, literature, architecture and cinema. The timeless attraction to the art world is a primary source of inspiration offering constant opportunities for sharing and communicating with people, producing a positive impact on their lives and on the development of society in general.
The commitment to culture is the tool that the Group considers most natural and closest to its identity for extending the benefits of its activities to civil society, with a view to shared value. This is mainly accomplished through the sponsorship of Fondazione Prada and other direct forms of engagement, from scientific research to the rescue of artistic and architectural legacies to the organization of conferences, with both financial grants and the use of internal resources.