Purpose and Values
Prada Transformer is an innovative temporary building inaugurated on April 2009 in the heart of Seoul and conceived to host fashion, cinematographic, art and cultural exhibitions, screenings and events. A futuristic tetrahedral construction that rotates laying its structure on four different configurations that become its ground plan: hexagon, cross, rectangle and circle.
Designed by OMA/Rem Koolhaas, for six months the building has hosted cultural activities that explored the multifaceted universe of Prada, for the first time all in one location.
PRADA TRANSFORMER - TIME LAPSE
Waist Down was the first exhibition held at the Prada Transformer. An original travelling exhibition dedicated to the skirt, a garment suggesting infinite imagination and stories that untangle from the waist down. With humour, Miuccia Prada reconsiders her ability to inspire further cultural and emotional explorations within the world of desire, sex and identity.
For the second stage of the transformation cycle, Flesh, Mind and Spirit is the fascinating film festival chosen to give life to a calendar of events dedicated to cinema. Dynamic and enticing, the program of Mexican director Alejandro González Iñárritu develops throughout a series of fourteen films screened during a two-week period.
The third cycle inaugurated the installation by artist Nathalie Djurberg. “Turn into Me” included various three-dimensional constructions in which humorous and provocative video animations were screened and whose walls were covered by huge figures: eyes, skeletons and images symbolizing anguish and fears.
The last rotation and configuration of the building entitled “The Students’ Take Over” consisted in an entire day dedicated to the exhibition of new artworks focusing on the topic of transformation curated by the students of ten prestigious Korean universities.