Prada Mode Dubai

On November 9th and 10th, 2022, Prada presented the eighth iteration of Prada Mode, the traveling social club with a focus on contemporary culture that provides members with a unique art experience along with music, dining, and conversations, featured a new edition of Pharmacy by Damien Hirst. The artist transformed a dedicated space at the landmark ICD Brookfield Place, the newest landmark building in Dubai designed by Foster + Partners. During the two-days event, members participated to workshop, panels and discussions as well as nightly events, sampling specialty cocktails and dining throughout.

Day 1

On November 9th, Prada inaugurated Prada Mode Dubai with different activities such as a workshop, a talk, an opening dinner and a party:

  • During the day, Prada Mode’s guests were allowed to join a spin painting workshop where they could create customized paintings by using templates inspired by Pharmacy symbols.

  • The talk titled “Diversity in the Cultural Landscape”, moderated by Myrna Ayad, featured Visual Artist Afra Al Dhaheri, Art Dubai Executive Director Benedetta Ghione and Director of Alserkal Vilma Jurkute. The conversation explored multiculturalism within the UAE art and culture scenes via the people and art that make the country an authentic and thriving art hub, and surveys future trends and movements.

  • DJ Sanasesh & Rishy Malik B2B and DJ Bobby played during the aperitivo time; while DJ Plead and DJ Habibi Funk performed during the party.

Day 2

On November 10th, Prada Mode Dubai presented the following program:

  • During the day, Prada Mode’s guests were allowed to join a spin painting workshop where they could create customized paintings by using templates inspired by Pharmacy symbols.

  • The talk “How Structures Speak multiculturalism” featured Wael Al Awar, Principal of Waiwai Design, Brendan McGetrick, Creative Director of Museum of the Future and Pallavi Dean, Founder & Creative Director of ROAR, moderated by Laila Bin Brek, Coordinating Director, National Pavilion of the UAE at the Venice Biennale. This session looked at the ways in which multiculturalism has and continues to impact architecture today, with a view of how inspirations, heritage, and sustainability factor in this multilayered equation.

  • The conversation “The Collectionneurs Extraordinaires and their impact” featured HE Sheikh Sultan Sooud Al Qassemi, Founder of Barjeel Art Foundation; Antonia Carver, Director of Art Jameel; Sunny Rahbar, Co-Founder of The Third Line, moderated by Hashem Montasser, Founder of The Lighthouse and collector. This talk surveyed 21st-century patronage, looking at the cultural landscape, its key players and exploring the initiatives, activities, and artists that patrons support.

  • DJ Megatronic and DJ Habibi Funk played during the aperitivo time; while DJ Sanasesh & Rishy Malik B2B and DJ Bobby performed during the party.

 

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