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Miuccia Prada’s intellectual curiosity, her constant pursuit of new ideas, and her unique understanding and interpretation of culture and society underpin Prada Group’s creative process. Her singular vision has made it possible to establish a genuine design culture, based on method and discipline, which guides everyone who contributes to the Group’s creative development. The appointment in 2020 of Raf Simons alongside Miuccia Prada as Creative Co-Director of the Prada brand produced a new creative dynamic, reiterating the importance and power of dialogue and cooperation. The entry of Versace further strengthens this creative ecosystem, bringing into Prada Group’s portfolio a distinct yet highly complementary vision, defined by a bold aesthetic, a powerful creative identity, and deep roots in the history of fashion. Constant experimentation and idea-sharing are the essential components of the design process. The time spent at the drawing board, in the testing room and on research and development, is fundamental to creating each collection. Prada Group’s creative spirit continues to attract talented people from all over the world.​

The Group’s manufacturing approach is built on two pillars: continuous innovation, which advances skills and expertise, and a deep commitment to craftsmanship, vital for the production and value of each brand. The quality of raw materials is fundamental to product excellence. Often, fabrics and leathers are custom-made for the Group’s brands, meeting strict technical and style specifications to ensure superior quality. The Group's products are crafted in 25 owned industrial facilities (23 in Italy, 1 in the United Kingdom and 1 in Romania) and by a network of carefully selected and monitored industrial manufacturers, which are supplied with raw materials, patterns and prototypes from the Group, allowing close oversight at every stage of production. This approach is designed to achieve outstanding workmanship and provide considerable flexibility in production organization. Product quality gives the Group a competitive edge, which is reinforced by continuous research and experimentation with materials and techniques. Investments along the supply chain and in the workforce also play a crucial role. A significant number of the Company’s production employees have been with Prada Group for many years, ensuring both a high level of expertise and deep organizational knowledge. Through Prada Group Academy, the Company is committed to passing on its manufacturing techniques and craftsmanship to future generations, thus preserving the values at the heart of its corporate heritage.​

Over the years, Prada Group has strategically evolved its distribution network to include 843 DOS(*) in key prestigious international shopping destinations, enhancing the image of each brand. These stores do more than just sell products: they act as vital ambassadors, conveying each brand’s image consistently, clearly and effectively. Continuously updated, the Group’s extensive network of stores remains a cornerstone of the Company’s strategy, showcasing new collections and anchoring the omnichannel approach. E-commerce platforms complement the physical stores, offering a dynamic and integrated shopping experience. The Group’s deep interest in architecture is reflected in a number of revolutionary retail concepts developed with leading architectural firms such as Rem Koolhaas and Herzog & de Meuron. These unique stores, known as Epicenters, are located in New York, Los Angeles and Tokyo and also host cultural debates and events. In recent years, the Group has selectively streamlined its wholesale channel, which includes department stores, multi-brand stores, franchisees and e-tailers, to ensure maximum quality of the partners and a more focused approach.​

* Versace included