Purpose and Values
On 14th and 15th October, Prada Group and IOC/UNESCO took "Ocean&Climate Village" to China, at Qingdao Haitian Center, in Qingdao, one of the most important Chinese coastal cities, home to prestigious marine research centers.
Over the two days, the thematic exhibition on the themes of the Sea Beyond project was enriched with two panels with representatives of the scientific community and UNESCO and two workshops aimed at children, curated by the UCCA Foundation.
The first stop in 2023 for the 'Ocean&Climate Village' was held in Naples in the Sala Italia of the Castel dell'Ovo, one of the symbols of the city to which the legend of Ulysses and the siren Partenope is linked.
During the week, debates were held in cooperation with various local bodies and institutions, such as the University of Naples Federico II and experts from the Anton Dohrn Zoological Station, educational workshops with the CNR-Ismar institute of marine sciences, lectures and meetings, attended by over 1,300 visitors.
The Prada Group took part in the event by presenting the SEA BEYOND educational programme with the support of information panels, interactive games, a video and virtual reality content, to immerse the public in a journey towards awareness about the protection of our planet.
On 28th March 2022, the second stop for the 'Ocean&Climate Village', the interactive exhibition created by UNESCO-IOC and dedicated to the ocean and climate, was held in Venice. It was first presented at PreCop26 on 1st October 2021 at the Triennale Milano.
The initiative was held at the Venice Arsenal with a packed programme of visits, lectures, educational workshops and meetings with marine biologists, experts, scientists and explorers.
The Prada Group participated in the event with the SEA BEYOND educational programme, featuring specially created graphics, games and virtual reality video content to illustrate the project.
Visitors were immersed in an exciting journey to learn more about the importance of the ocean for our planet and our future.
The Prada Group collaborated with UNESCO to create the "Ocean&Climate Village" event, participating with the SEA BEYOND project.
The initiative was held at the Triennale Milano from 1st to 3rd October 2021 as part of the activities planned for the United Nations Ocean Decade, with the aim of spreading the principles of ocean literacy and educating the younger generations on ocean preservation.
UNESCO has set up an educational pavilion, on the first floor of the Museum, designed for children and young people, from primary school up to university. A range of interactive activities and workshops encouraged students to become aware of the principles of sustainability and ocean preservation.
In this context, the Prada Group presented content related to the SEA BEYOND educational programme, conducted in collaboration with UNESCO-IOC from 2019.
The project was presented to participants of all ages with graphics, games and a dedicated video.