Purpose and Values
The Prada Group Re-Set project puts circular thinking into practice through the management and effective reuse of the materials used to set up events and fashion shows, bringing together various aspects of its sustainability strategy, such as the integration of circular thinking and the engagement with the cultural and academic world.
The Re-Set project, started in 2020 with Prada fashion shows and then extended to Miu Miu, offers to professionals and students raw materials and semifinished goods that can be reused for different purposes, whether in education, research or creative installations. The upcycling project was created in collaboration with Spazio Meta in Milan, La Réserve Des Arts in Paris and global partners chosen by the Group near events and fashion shows to prevent unnecessary locistic of materials that find a new life once duly recovered from these local partners.
The Prada Faux Fur video, with the artistic supervision of OMA/AMO, released for the launch of Re-Set at the beginning of 2022, shows all the phases of the project and the collaboration with students of the Design Academy in Eindhoven and Royal Academy of Art in Aia, who reinterpreted some materials originating from the Prada Fall/Winter 2021 fashion show.