Purpose and Values
Upcycled by Miu Miu is a special collection of vintage dresses reworked and transformed by Miu Miu, carefully sourced from vintage clothing stores and markets worldwide.
The project was launched in December 2020 with a selection of 80 vintage dresses, reinterpreted using Miu Miu’s aesthetic codes.
In April 2021, Miu Miu unveiled the new collaboration with Levi’s® dedicated to vintage denim.
In September 2022, has been launched a limited edition of leather jackets, specially created and shown on the runway for the F/W 2022 season.
A limited edition of leather jackets – no more than 50 items – carefully sourced from vintage markets across the world, re-fashioned by Miu Miu and finished in the atelier by hand.
The campaign features actors and model Ever Anderson, Esther McGregor and Mame Bineta Sane, wearing the leather jackets in an anonymous urban subway.
Upcycled by Miu Miu in collaboration with Levi’s® reinterprets a selection of classic denim pieces through the Maison's unconventional and playful gaze. The garments have been worn by the Miu Miu Girls, actress Emma Corrin and models Lila Moss and Georgia Palmer, portrayed in Johnny Dufort's photos.