HIGHLIGHTS
Purpose and Values
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Upcycled by Miu Miu is a special collection of vintage dresses reworked and transformed by Miu Miu, carefully sourced from vintage clothing stores and markets worldwide.
The project was launched in December 2020 with a selection of 80 vintage dresses, reinterpreted using Miu Miu’s aesthetic codes.
In December 2024 Miu Miu features four singular narratives unveilng for the first time a fully realized wardrobe.
“For 10 years I dressed in vintage. I often asked myself why I liked it so much, and I think it is the history. Each dress represents a person, a piece of a life. For me, the past always had incredible value because anything you learn comes from there.”
Miuccia Prada
The 2024 collection presents four distinct narratives
Upcycled leather, Upcycled kilts, Upcycled yarn, and Upcyled embroidery: four distinct narratives, each features materials from the past, carefully selected and processed in ateliers to find a new life. The collection is presented in the Miu Miu Holiday campaign featuring Emma Corrin. The particular color effects of Langue's shots bring the garments into an ethereal, vintage atmosphere that harkens back to vintage holiday postcards.
The Making of
JEANS AND BAGS FOR THE MIU MIU UPCYCLED 2024 COLLECTION
In 2024 Miu Miu Upcycled Denim turns its focus to jeans produced pre-2000 and sourced by denim specialists across the globe. The result — injected with new life by the actor Ever Anderson and the model Huijia Chen — transforms wardrobe staples such as wide-legged jeans, jackets, tops, shorts, baseball caps and hair bands.
For the first time, the Upcycled collection also features bags, created using processing scraps from Miu Miu garments.
Thanks to the partnership with Aura Blockchain Consortium, every single item produced for the Miu Miu Upcycled 2024 Collection undergoes controls.
The Making of
Leather jackets collection
A limited edition of leather jackets – no more than 50 items – carefully sourced from vintage markets across the world, re-fashioned by Miu Miu and finished in the atelier by hand.
The campaign features actors and model Ever Anderson, Esther McGregor and Mame Bineta Sane, wearing the leather jackets in an anonymous urban subway.
The Making of
COLLABORATION WITH LEVI’S®
Upcycled by Miu Miu in collaboration with Levi’s® reinterprets a selection of classic denim pieces through the Maison's unconventional and playful gaze. The garments have been worn by the Miu Miu Girls, actress Emma Corrin and models Lila Moss and Georgia Palmer, portrayed in Johnny Dufort's photos.
To underline this collaboration, the iconic Levi's® label has been reinvented in pink featuring the Miu Miu logo.
From vintage pieces to Miu Miu creations
The Making of
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