HIGHLIGHTS
Purpose and Values
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Upcycled by Miu Miu is a special collection of vintage dresses reworked and transformed by Miu Miu, carefully sourced from vintage clothing stores and markets worldwide.
The project was launched in December 2020 with a selection of 80 vintage dresses, reinterpreted using Miu Miu’s aesthetic codes.
“For 10 years I dressed in vintage. I often asked myself why I liked it so much, and I think it is the history. Each dress represents a person, a piece of a life. For me, the past always had incredible value because anything you learn comes from there.”
Miuccia Prada
Miu Miu Upcycled by Catherine Martin
In 2025, Catherine Martin leads new Miu Miu Upcycled collection accompanied by her debut short film “Grande Envie” and campaign photography by Michella Bredahl. The aesthetics are shaped by the 1920s photographs of Jacques Henri Lartigue. The collection draws together things that don’t necessarily belong together: lingerie with striped t-shirts, denim with eveningwear and rowing blazers. The juxtaposition of the utilitarian and the precious is constant. Contrasts define the tailoring.
The Making of
The 2024 collection presents four distinct narratives
Upcycled leather, Upcycled kilts, Upcycled yarn, and Upcyled embroidery: four distinct narratives, each features materials from the past, carefully selected and processed in ateliers to find a new life. The collection is presented in the Miu Miu Holiday campaign featuring Emma Corrin. The particular color effects of Langue's shots bring the garments into an ethereal, vintage atmosphere that harkens back to vintage holiday postcards.
The Making of
JEANS AND BAGS FOR THE MIU MIU UPCYCLED 2024 COLLECTION
In 2024 Miu Miu Upcycled Denim turns its focus to jeans produced pre-2000 and sourced by denim specialists across the globe. The result — injected with new life by the actor Ever Anderson and the model Huijia Chen — transforms wardrobe staples such as wide-legged jeans, jackets, tops, shorts, baseball caps and hair bands.
For the first time, the Upcycled collection also features bags, created using processing scraps from Miu Miu garments.
Thanks to the partnership with Aura Blockchain Consortium, every single item produced for the Miu Miu Upcycled 2024 Collection undergoes controls.
The Making of
Leather jackets collection
A limited edition of leather jackets – no more than 50 items – carefully sourced from vintage markets across the world, re-fashioned by Miu Miu and finished in the atelier by hand.
The campaign features actors and model Ever Anderson, Esther McGregor and Mame Bineta Sane, wearing the leather jackets in an anonymous urban subway.
The Making of
COLLABORATION WITH LEVI’S®
Upcycled by Miu Miu in collaboration with Levi’s® reinterprets a selection of classic denim pieces through the Maison's unconventional and playful gaze. The garments have been worn by the Miu Miu Girls, actress Emma Corrin and models Lila Moss and Georgia Palmer, portrayed in Johnny Dufort's photos.
To underline this collaboration, the iconic Levi's® label has been reinvented in pink featuring the Miu Miu logo.
From vintage pieces to Miu Miu creations
The Making of
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