2020 - 2021
Upcycled by Miu Miu is a special collection of vintage dresses reworked and transformed by Miu Miu, built around precious, anonymous finds, carefully sourced from vintage clothing stores and markets worldwide.
The project was launched in December 2020 with a selection of 80 vintage dresses, reinterpreted according to the brand’s aesthetic codes.
In April 2021, Miu Miu unveiled the new collaboration with Levi’s® dedicated to vintage denim.
“For 10 years I dressed in vintage. I always asked myself why I liked it so much, and I think it’s the history. Each dress represents a person, a piece of a life. For me, the past always had an incredible value because anything you learn comes from there.”
Upcycled by Miu Miu in collaboration with Levi’s® reinterprets a selection of classic denim pieces through the maison's unconventional and playful gaze. The garments are worn by the Miu Miu Girls, actress Emma Corrin and models Lila Moss and Georgia Palmer, portrayed in Johnny Dufort's photos.
The 501® men's jeans and Trucker Jacket, all vintage original Made in the USA from the Eighties and Nineties, are repurposed and customized in a play of masculine and feminine contrasts. To underline this collaboration, the iconic Levi's® label is reinvented in pink and features the Miu Miu logo, while the brand's signature carrier bag features the classic Levi's® logo embossed in contrast.
The first Upcycled by Miu Miu collection features unique pieces re-fashioned and finished with handmade embroideries and embellishments. The lives of these vintage garments, already worn and loved in the past, are extended.