Purpose and Values
The Prada Group has not used animal fur in its designs or products since the SS20 Women’s collection. The Prada Group will only sell leather and other products considered by-products of the meat trade (example: sheepskin and calfskin). Existing inventory is being sold until it has been used up.
In collaboration with the Fur Free Alliance (FFA), a coalition of more than 50 animal protection organisations from over 40 countries, the Prada Group’s announcement, released in May 2019, followed a positive dialogue between the luxury brand and FFA members, LAV and The Humane Society of the United States.
“The Prada Group is committed to innovation and social responsibility. Our fur-free policy – reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States - is an extension of this engagement. Focusing on innovative materials allows us to explore new boundaries of creative design while meeting the demand for ethical products.”