Prada, well aware of its responsibility toward future generations, has consistently run its business in harmony with the places where it operates and with respect for the environment, to promote virtuous behaviors that contribute to sustainable growth and are examples of good practice for the entire industry.
Respect for the places has been a guiding principle for the Prada Group from the start. Reducing land take, renovating existing structures and working toward building requalification have inspired the decisions made in more than thirty years of industrial development. The Prada Group prefers to purchase and save existing buildings and the few newly constructed buildings fit harmoniously into the local areas, without causing disruption.
Finally, Prada is committed to reducing its environmental impact both within the organization, by constantly raising staff awareness, and with third parties working with the Group, to fight climate change and to protect biodiversity and marine environments.