Prada, well aware of its responsibility toward future generations, has consistently run its business in harmony with the places where it operates and with respect for the environment. Prada feels responsible for engaging in and cultivating pro-environmental behaviors and acts to create examples of good practice within the industry.
Respect for the places has been a guiding principle for the Prada Group from the start. Reducing land take, renovating existing structures and working toward building requalification have inspired the decisions made in more than thirty years of industrial development. With the belief that new construction can affect an area considerably, and that such a decision must be taken only when necessary, the Prada Group prefers to purchase and save existing buildings with the adoption of the latest technologies. The few newly constructed buildings fit harmoniously into the local areas, without causing disruption.