Purpose and Values
Prada’s aesthetic evolution chooses nylon as its preferred form of expression.
A synthetic fiber that generates a functional, resistant, shiny and tactile fabric borrowed from the world of workwear and transformed, by Miuccia Prada, into the best known symbol of her subversive approach to refinement.
Since the 1980’s, her iconic collection of nylon handbags led the world to reconsider the main fashion trends. 10 years later, Prada introduces nylon to its men’s and women’s ready-to-wear collections, making of it one of the most recognizable codes of the brand.
Today, nylon represents a founding principle of its modernist design language, capable of skillfully liaise with noble materials, such as saffiano leather.
To this day, the fabric represents and original and innovative approach to the way Prada thinks about fashion, epitomizing the unwavering tendency to change as the natural expression of our society.
A symbol of the fluid interpretation of luxury that has maintained its disruptive, transgressive and provocative force through time and relies on creativity to push industrial processes towards new horizons.