Prada’s environmental ideology inspires and informs a unique line of regenerated Prada nylon bags. To showcase the cutting-edge processes behind the Re-Nylon initiative, National Geographic, Prada’s Storytelling Partner, has produced a short video series, What We Carry.
Expressing the aims, intentions and actuality of Prada Re-Nylon, as well as transparently underscoring the supply-chain of these unique projects, this series of short films takes viewers through a remarkable journey across every continent of the world, from Africa to America, Asia and Oceania to Europe, revealing the inner workings of this unique enterprise.
Each of the five episodes showcases a different source of the recycled materials that comprise ECONYL® yarn, permitting viewers a glimpse inside the workings of the factories and facilities that produce this trailblazing fabric, as well as an idea of the scope of the initiative.
The third episode in this unfolding five-part series takes us below the surface of the ocean in Mahana Bay, off the coast of New Zealand. It unpacks the ongoing problem of ghosts nets - fishing nets lost or left in the ocean. Around 640,000 tonnes of net are dumped in the ocean each year, which entangle wildlife and have devastating affects on the subterranean ecosystem.
Australian actor and Prada reporter Alex Fitzalan is joined by National Geographic Explorer, Asha de Vos, a Sri Lankan marine biologist, ocean educator, and pioneer of blue whale research within the northern Indian Ocean as they follow Rob Wilson, co-founder of Ghost Fishing New Zealand and a group of volunteers, removing harmful ghost nets from the sea bed as part of the Healthy Seas initiative, a global non-governmental organization with the aim to remove seas of Marine litter.
Even the ghost nets recuperated by Healthy Seas contribute to the production of ECONYL® regenerated nylon, which threads are woven into Prada Re-Nylon, used for the new Re-Nylon capsule collection.
In the second episode, we follow South Sudanese-Australian model and Prada reporter Adut Akech Bior and Joe Cutler, National Geographic Explorer and Freshwater Conservationist, as they travel to Lake Ossa in Cameroon, speaking with local experts and observing another facet of the Prada Re-Nylon transparent supply chain.
The first instalment, debuting Prada Re-Nylon, takes us to Phoenix Arizona, to the first US carpet recycling facility which can recycle up to 16,000 metric tons each year. Less than 3% of the 1.6 million tons of carpet discarded in the US each year is recycled: in this video, actress and Prada reporter Bonnie Wright and National Geographic explorer and creative conservationist Asher Jay show us one of the sources of ECONYL® nylon and unpack a new cyclical supply-chain upending traditional notions of production for a new generation.
Six iconic products are proposed with the use the recycled nylon ECONYL®.
The recycled nylon ECONYL® is obtained through the recycling and purification process of plastic waste. The restored nylon can be recycled endlessly without losing its quality.