NEWS
January 2018
“Prada Warehouse” PRADA FW 2018 MEN'S AND WOMEN'S SHOW SPACE

For the Prada FW 2018 Men’s and Women’s fashion show, AMO converts the depositories of Viale Ortles, Milan, into an oneiric and surreal archive. The Prada warehouse turns into a venue that both speaks of Prada’s accumulated identities and its place within the contemporary. Boxes, crates and all the other objects that colonize the warehouse are marked with a series of ambiguous symbols: idealized accessories, gizmos, mascots and recurring motifs of the collections are transformed into emblems that hint at the content of the crates.