Purpose and Values
Milan, 10 June 2022 - For the Prada Fall/Winter 2022 menswear campaign, David Sims photographs a triptych of these story-tellers, whose talents have helped shape twenty-first century cinema: Jeff Goldblum, Damson Idris and Rami Malek. These portraits offer fresh perspectives on these world-famous faces, framing themselves within a new narrative.
In juxtaposition with each of David Sims’ portraits, a series of still-life images - apparently paradoxical, capture objects infused with meaning for these actors, keys to uncovering hidden and private memories. Here, these actors play themselves - they expand the campaign to tell their own stories, express their personalities, recount their lives for the camera.