Purpose and Values
On 18 January 2019 Prada has inaugurated a new store in Bangkok within the prestigious Icon Siam mall.
The space occupies a total area of approximately 400 square metres on a single floor and is dedicated to the women’s and men’s collections of ready to wear, footwear, leather goods and accessories.
The imposing and striking internal façade is characterised by a sequence of white vertical blades and large windows revealing the space within. The display areas are embellished with a bas-relief decoration on the walls depicting the iconic Prada prints and a marble and crystal gallery emphasising the length of the façade.
The space is characterised too by an emblematic black and white marble chequered floor and the modern design of the ceiling beams.