Purpose and Values
A castle in the heart of Cornwall and the tale of three friends, immersed in the greenery of an aristocratic English estate, provide the backdrop for the images in the new Church’s Spring/Summer advertising campaign.
The three young and very British stars are shown spending a happy day together, wittily drawing attention to the roots and identity of the brand and its footwear. The images created by photographer Tom Johnson allow the shoes to share the limelight and capture moments that recall timeless places, running through valleys, playing amongst the reeds on a riverbank, and diving into the pool at the castle where the protagonists are staying...
Then, when evening arrives, everything is imbued with an innate, carefree elegance.