Purpose and Values
Prada offers a pop up dedicated to an exclusive selection of women’s footwear in the prestigious Isetan Shinjuku department store in Tokyo.
The space, located on the second floor of the Mall, is characterised by a wide staircase evoking an urban environment. The theme of femininity is expressed through the use of matt pink resin for the floor, steps and display units, and wall graphics that reproduce magnified floral motifs of the Prada Spring/Summer 2019 collection.
The poufs, also of matt pink resin, are completed with soft covers made of a translucent gel material.
From 27 March to 2 April 2019