Purpose and Values
Prada announces its presence on Instagram’s new Checkout solution for shopping, a new sales channel by the renown social media platform.
Prada was chosen amongst twenty international brands to test this innovative experience and offer its customers to buy and manage a quick, convenient and secure purchase directly on Instagram. The first phase will allow customers to buy Prada selected items only in US market; this solution will be then improved and open to new markets.
Prada’s adoption of Instagram Checkout fits into the brand’s current digital strategy, which aims to offer customers exclusive opportunities and a simpler, more accessible purchasing process in a wider range of sales channels.