HIGHLIGHTS
PRADA GROUP MAKING OF
Prada Re-Edition 1995
LECTURE BY PATRIZIO BERTELLI FOR MBA STUDENTS AT THE UNIVERSITÀ BOCCONI
On March 26th Patrizio Bertelli, CEO of the Prada Group, has given a lecture dedicated for students of the Master’s in Business Administration (MBA) at the Università Bocconi in Milan, in which he outlines the history of the Prada Group and his own career as a businessman, with insights into themes such as leadership, digital communication and the industrial development of the Group.