Purpose and Values
Prada loves Printemps is the new project carried out in collaboration with Paris department store Printemps and turning its eleven windows on Boulevard Haussman and the Atrium space into a pop-up inspired by Prada’s Fall/Winter 2019 collection. Backlit pink walls with floral-patterned graphics, classic Prada “green” stalls and pink velvet floors are the main features of the project. Prada loves Printemps proposes an exclusive selection of foulards, jewels, tricks and bags – among them Prada Panier and Prada Diagramme – all featuring floral patterns, the collection’s fil rouge.
From 19th September to 16th October 2019.