Purpose and Values
Milan, 5th November 2021 - For the Prada Holiday 2021 campaign, A Midwinter’s Night Dream, a cinematic dreamscape is created using ground-breaking technology, transporting audience. In an evolution of Prada’s heritage of campaigns featuring leading Hollywood actors, four new talents debut for Holiday 2021: Julia Garner, Shira Haas, Louis Partridge and Taylor Russell.
They are captured in a winter’s scene as they quest across a frozen terrain - revealed as Los Angeles, fantastically engulfed in snow. Dressed in a collection designed for celebration, they move towards a joyous gathering - a definition of the holiday season. Fashion and moviemaking unite in their wish to convey a story, one that brings people together in shared experiences. The Prada Holiday 2021 campaign is a celebration: of cinema, of fashion, of community, and of dreaming.