November 2021


Milan, 5th November 2021 - A series of fantasy environments have been created at Printemps Haussmann for the Prada pop-up on the occasion of the festive season, with imaginary characters and dotted with evocative references. Drawing inspiration from the world of make-believe, the department store has been transformed into a breathtaking elf factory in a mix of blue and gold. The scene is dominated by a checkered floor, traversed as on a chessboard by curious mannequin pawns.