NEWS
November 2021

AURA ENTERED A GLOBAL STRATEGIC PARTNERSHIP
WITH BAIN & COMPANY

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Milan, 15th November 2021 - The Aura Blockchain Consortium, founded by LVMH, Prada Group, and Cartier, part of Richemont, and OTB Group, has entered a Global Strategic Partnership with Bain & Company that will guarantee a world-class onboarding as well as strategy development for luxury brands working with the Aura Blockchain Consortium.
 
Daniela Ott, Secretary General of Aura Blockchain Consortium, said: “Bain & Company has long been recognised as the leading management consultancy that is helping companies transform and define the future of luxury and fashion brands. Today Aura is the only blockchain solution that covers the entire lifecycle of luxury production and consumption. We share a common goal and are delighted to welcome them as our newest global strategic partner. Our members will now have access to world class management consultancy to support them as they embrace the opportunities to transform their business using our blockchain solutions
 
Federica Levato, a Bain & Company Partner and Head of EMEA Luxury Practice commented“We are delighted to join the Aura Blockchain Consortium as the exclusive knowledge partner. The advent of blockchain and non-fungible tokens (NFT) has led to a whole new paradigm of how brands engage with their customers. As a company at the forefront of innovation and change for the luxury industry, we look forward to work hand in hand with members of the Aura Blockchain Consortium to navigate the myriad of opportunities presented by this technology and help them craft and execute their strategy for this exciting new frontier of luxury”.

Press release
AURA ENTERED A GLOBAL STRATEGIC PARTNERSHIP WITH BAIN & COMPANY