2020 - 2021
PRADA FOR ADIDAS
Milan/Herzogenaurach, 31 August 2020 - Prada and adidas Originals propose a timeless, eternal classic, reengineered for the now - the Superstar, reiterating the first expression of this partnership between the luxury-goods house and the sportswear expert. Now retailing alone, the iconic Superstar style is offered in a trio of new colorways: monochrome black, white with black, and chrome silver with white. For a new decade, a new point of view. The importance of handiwork and of craft, over everything, is underscored in the campaign, a fantastical, surreal reimagining of the actual process of creation of the Prada Superstar. Toying with scale through a miniature recreation of Prada’s manufacturing spaces in Le Marche region, the viewer can observe the final painstaking touches being made to each new colorway. The Superstar here is super-scale – this interplay of proportions magnifies and emphasizes the instantly-recognizable features of the Superstar - the triple-stripe, trefoil, and rubber shell toe - as well as the addition of the dual Prada and adidas Originals logos.
The new Prada Superstar will launch starting from 8 September 2020, via Prada boutiques and adidas flagship stores worldwide, alongside selected wholesalers. The range is also available via prada.com and adidas.com.