Purpose and Values
Milan, 26 August 2020 - Intensifying its digital strategy, Prada announces the totally revamped version of prada.com In Hong Kong. The website seamlessly combines updated browsing features with the brand’s aesthetics for a unique shopping experience and creative immersion into the Prada universe sure to make an impact on visitors. The new prada.com offers an interactive experience featuring surprise mini-videos that play during navigation, personalized content and paths that vary thanks to a modular framework based on users’ needs. From August is available the section Prada Timecapsule, offering once a month an exclusive product for men and women to be sold in a limited edition only on prada.com for a 24-hour period.