Purpose and Values
Milan, 2 September 2020 - Prada presented the fifth iteration of Prada Mode, a travelling social club with a focus on contemporary culture that provides members a unique cultural experience along with music, dining and conversations.
On August 31st and September 1st, Prada Mode Shanghai took over Prada Rong Zhai, the historic villa in the heart of Shanghai. Renowned director, producer, and writer Jia Zhang-Ke has transformed the space into MIÀN, a site-specific intervention inspired by the director’s cinematic work. Prada Mode Shanghai’s daily program featured both morning and afternoon conversations with leading cultural figures for members to attend and daily screenings, including a series of short films by the director. During the event days, Prada Mode Shanghai was also presented in the format of an online club, live from 11am to 11pm through Prada Mode mini program. The 2-day live streaming provided a unique digital journey for the participating users through 3 channels entitled “Chī Miàn/Noodle Eating”, “Bǐao Miàn/Surface” and “Huì Miàn/Meeting”.