Purpose and Values
Prada is working with mytheresa.com, one of the most prestigious e-tailers in women's fashion, for the second time, with a capsule collection inspired by prints from its archive.
The collection features dresses, t-shirts and sweatshirts in the new Mermaid Flames, Dahlia Flames and Banana Flames prints, first unveiled at the Prada Fall/Winter 2018 men's and women’s fashion show, oversized cashmere pullovers in the new exclusive colours of fuchsia and cornflower blue, two styles of printed hemp canvas bags, a red nylon cap and three footwear models, including the “flame” sandals from the Prada women’s Spring/Summer 2012 show.
The R ‘n’ B artist Abra is promoting this project by wearing items from the the Prada x MyTheresa collection in the music video for her latest single Fruit.
The Prada x MyTheresa collection and Abra’s music video are available at mytheresa.com from 4 July.