Purpose and Values
Neon Dream is the first chronicle of 365 for the Prada Fall/Winter 2018 Womenswear Advertising Campaign, with Amanda Murphy as the protagonist, in the always-illuminated Las Vegas night.
Captured by Willy Vanderperre, the model becomes another neon symbol in a city composed of hyperreal reflections of actuality.
Exuberant fluorescent pink, red, and orange contrasts with the inky blue-black skies in blurred, impressionistic vistas of Las Vegas - images that represent this woman’s personality and power shines through - she is a woman in the night but in control, unafraid. The reality controlling the dream.