PRADA GROUP MAKING OF
Prada Re-Edition 1995
CHURCH’S FACTORY – NEW FALL/WINTER 2018 ADVERTISING CAMPAIGN
The historic factory in Northampton, England provides the backdrop to the new Church’s Fall/Winter 2018 advertising campaign.
The brand opened the doors of its early twentieth-century building on St James Street, where Church’s collections are still produced today, following the oldest handcrafted shoemaking traditions, captured by the photography duo Scandebergs.
The two young talents, wander around the workshops of the factory, following the same stages of craftsmanship that each pair of Church’s shoes undergoes before they arrive in the shop.
The machines seems to bring the shoes to life, and the images show how
craftsmanship and tradition go hand-in-hand with cutting-edge, contemporary design.