NEWS

The  historic  factory  in  Northampton,  England  provides  the  backdrop  to  the  new Church’s Fall/Winter 2018 advertising campaign.
The  brand  opened  the  doors  of  its  early  twentieth-century  building  on  St  James Street,  where  Church’s  collections  are  still  produced  today,  following  the  oldest handcrafted shoemaking traditions, captured by the photography duo Scandebergs.

The  two  young  talents,  wander  around  the  workshops  of  the  factory,  following  the same stages of craftsmanship that each pair of Church’s shoes undergoes  before they arrive in the shop.

The machines  seems  to bring the shoes to life, and the images show how
craftsmanship and tradition go hand-in-hand with cutting-edge, contemporary design.