NEWS
August 2018

ULTRAVISION: A NEW VISUAL IDENTITY FOR THE PRADA
F/W 18 WOMENSWEAR ADVERTISING CAMPAIGN

The extreme architectonic interiors of the Milan Fondazione Prada Torre form the arresting backdrop for Ultravision, the latest face of 365 for the Prada Fall/Winter 2018 advertising campaign, the latest reimagining of the Prada woman.

Photographed by Willy Vanderperre, Mica Arga├▒araz, Sarah Fraser, Amanda Murphy, Sasha Pivovarova, Amber Valletta, Liu Wen, Kiki Willems and Anok Yai are reimagined as hyper-coloured Prada heroines, glowing with fluorescence and captured in movement simultaneously elegant and dynamic.

Incandescent with unreal, extreme and saturated hues, these images - and the women inside them - are part realty, part fantasy.