NEWS
August 2018

ULTRAVISION: A NEW VISUAL IDENTITY FOR THE PRADA
F/W 18 WOMENSWEAR ADVERTISING CAMPAIGN

The extreme architectonic interiors of the Milan Fondazione Prada Torre form the arresting backdrop for Ultravision, the latest face of 365 for the Prada Fall/Winter 2018 advertising campaign, the latest reimagining of the Prada woman.

Photographed by Willy Vanderperre, Mica ArgaƱaraz, Sarah Fraser, Amanda Murphy, Sasha Pivovarova, Amber Valletta, Liu Wen, Kiki Willems and Anok Yai are reimagined as hyper-coloured Prada heroines, glowing with fluorescence and captured in movement simultaneously elegant and dynamic.

Incandescent with unreal, extreme and saturated hues, these images - and the women inside them - are part realty, part fantasy.