Purpose and Values
Prada inaugurates the new spaces in its via della Spiga boutique in Milan, which have been expanded and seen the rolling out of a fresh image, with a new layout and interior architecture.
The new layout of the spaces is on two levels for a total area of 400 square metres; the space on the ground floor – dedicated to leather goods, accessories and footwear women’s collections – is an original and sophisticated interpretation of the historic Prada display niche, furnished with new and elegant design elements, among which the green marble tables sketched by the Milanese design firm BBPR and exclusively reproduced for Prada in a limited series.
The upper floor – reached by a marble staircase – houses the women’s clothing collections and is characterized by the modern design of the ceiling beams and the pearl-grey carpeted floor, combined with the wooden details of the large windows and 1950s furnishings.
The walls are decorated with bas-reliefs in shades of pastel green, inspired by the iconic prints of the brand. On both levels, the display elements - made with details in polished wood - are flanked by furniture designed by Osvaldo Borsani and Giò Ponti, made exclusively for Prada and some special design pieces that pay homage to the masters of Milanese design of the 1950s.